Willis Investment Counsel
Net buyer this quarter
$2.1B
115
+$184M
28.2%
Holdings
| Company | Value | % of portfolio | % of company | POSITION CHANGE qoq % | First reported |
|---|---|---|---|---|---|
| Q2 2026 | |||||
 CSCO | $104M | 4.95% | 0.02% | +6.0% | Q2 2013 |
 JNJ | $78.6M | 3.75% | 0.01% | +6.9% | Q2 2013 |
 TXN | $70.6M | 3.37% | 0.03% | -11.1% | Q2 2013 |
 CAT | $58.1M | 2.77% | 0.01% | +9.8% | Q2 2013 |
 CB | $55.5M | 2.65% | 0.04% | +5.9% | Q3 2014 |
 LMT | $49M | 2.34% | 0.04% | +5.5% | Q2 2015 |
 PAYX | $46M | 2.19% | 0.13% | +7.0% | Q2 2013 |
 MSFT | $45.2M | 2.15% | 0.00% | +6.8% | Q2 2013 |
 PFE | $43.8M | 2.09% | 0.03% | +5.9% | Q2 2013 |
 MRK | $40.2M | 1.92% | 0.01% | -0.3% | Q2 2013 |
 HD | $39.8M | 1.90% | 0.01% | +5.0% | Q4 2018 |
 AFL | $38.1M | 1.81% | 0.06% | +7.4% | Q2 2013 |
 FTNT | $35.5M | 1.69% | 0.03% | +17.7% | Q2 2021 |
 XOM | $33.8M | 1.61% | 0.01% | +7.4% | Q3 2014 |
 HSY | $33.5M | 1.60% | 0.09% | +5.4% | Q1 2024 |
 GNRC | $33.4M | 1.59% | 0.19% | -21.6% | Q1 2020 |
 KEYS | $33.3M | 1.59% | 0.06% | +17.4% | Q2 2023 |
 ADP | $33.2M | 1.58% | 0.04% | -0.3% | Q4 2014 |
 ACN | $33.1M | 1.58% | 0.04% | +36.5% | Q3 2014 |
 ETN | $32.8M | 1.56% | 0.02% | -0.1% | Q2 2014 |
 PEP | $32.4M | 1.55% | 0.02% | +4.6% | Q2 2013 |
 MDT | $32.4M | 1.55% | 0.03% | +5.7% | Q2 2013 |
 AAPL | $32.2M | 1.53% | 0.00% | +2.0% | Q2 2016 |
 DGX | $32.1M | 1.53% | 0.14% | -0.2% | Q3 2015 |
 ABT | $31.3M | 1.49% | 0.02% | +73.2% | Q2 2025 |
 PG | $30.7M | 1.46% | 0.01% | -0.2% | Q3 2014 |
 COP | $28.5M | 1.36% | 0.02% | +6.5% | Q2 2013 |
 AEP | $27.8M | 1.32% | 0.04% | -0.3% | Q2 2013 |
 BHP | $27.6M | 1.32% | 0.01% | +5.2% | Q2 2013 |
 GWW | $27.3M | 1.30% | 0.04% | +20.4% | Q1 2025 |
 VLO | $27.2M | 1.29% | 0.04% | -0.3% | Q1 2017 |
 SNY | $25.7M | 1.22% | 0.05% | -0.3% | Q3 2016 |
 JPM | $25.5M | 1.21% | 0.00% | -0.1% | Q2 2013 |
 DRI | $25.2M | 1.20% | 0.11% | -0.2% | Q2 2013 |
 TSCO | $24M | 1.14% | 0.15% | +11.2% | Q2 2018 |
 MMM | $23.8M | 1.13% | 0.03% | +7.5% | Q3 2014 |
 VZ | $23.6M | 1.13% | 0.01% | -0.3% | Q2 2013 |
 GD | $23.6M | 1.12% | 0.02% | -0.3% | Q2 2013 |
 AXP | $22.9M | 1.09% | 0.01% | +18.2% | Q2 2015 |
 MCD | $22.8M | 1.09% | 0.01% | -0.4% | Q2 2013 |
 SHEL | $22.6M | 1.08% | 0.01% | +5.2% | Q1 2022 |
 AMAT | $22.5M | 1.07% | 0.00% | +17.7% | Q2 2013 |
 CLX | $21.9M | 1.04% | 0.19% | -0.3% | Q3 2015 |
 DE | $21.7M | 1.03% | 0.01% | -0.3% | Q4 2014 |
 LLY | $21.6M | 1.03% | 0.00% | +21.9% | Q2 2013 |
 ADBE | $21.3M | 1.01% | 0.03% | +91.4% | Q1 2022 |
 LH | $21.1M | 1.01% | 0.09% | +16.8% | Q2 2024 |
 T | $21M | 1.00% | 0.01% | -0.2% | Q2 2013 |
| DUK | $20.3M | 0.97% | 0.02% | -0.1% | Q2 2013 |
 EMR | $19.9M | 0.95% | 0.03% | -0.3% | Q2 2013 |
| Q1 2026 | |||||
| JNJ | $70.7M | 3.86% | 0.01% | -20.8% | Q2 2013 |
| CSCO | $64.7M | 3.53% | 0.02% | +0.1% | Q2 2013 |
| LMT | $55.1M | 3.01% | 0.04% | -3.2% | Q2 2015 |
| TXN | $51.8M | 2.83% | 0.03% | +0.3% | Q2 2013 |
| CB | $50.1M | 2.74% | 0.04% | +0.2% | Q3 2014 |
| PFE | $48.2M | 2.63% | 0.03% | +0.3% | Q2 2013 |
| MSFT | $42M | 2.29% | 0.00% | +0.3% | Q2 2013 |
| PAYX | $40.3M | 2.20% | 0.12% | +33.8% | Q2 2013 |
| XOM | $39M | 2.13% | 0.01% | +0.2% | Q3 2014 |
| ACN | $38.6M | 2.11% | 0.03% | +0.5% | Q3 2014 |
| MRK | $37.7M | 2.06% | 0.01% | Not reported | Q2 2013 |
| HSY | $37.6M | 2.05% | 0.09% | +0.2% | Q1 2024 |
| PEP | $35.6M | 1.94% | 0.02% | +0.2% | Q2 2013 |
| HD | $35.4M | 1.93% | 0.01% | +0.2% | Q4 2018 |
| CAT | $35.2M | 1.92% | 0.01% | -37.8% | Q2 2013 |
| COP | $34M | 1.86% | 0.02% | +0.3% | Q2 2013 |
| MDT | $34M | 1.86% | 0.03% | -1.3% | Q2 2013 |
| AFL | $33.2M | 1.81% | 0.06% | +0.4% | Q2 2013 |
| TSCO | $31M | 1.69% | 0.13% | +0.8% | Q2 2018 |
| PG | $30.3M | 1.65% | 0.01% | -0.1% | Q3 2014 |
| ADP | $30.2M | 1.65% | 0.04% | +73.3% | Q4 2014 |
| DGX | $29.7M | 1.62% | 0.14% | Not reported | Q3 2015 |
| T | $29.4M | 1.61% | 0.01% | Not reported | Q2 2013 |
| SNY | $29.1M | 1.59% | 0.05% | Not reported | Q3 2016 |
| GNRC | $28.4M | 1.55% | 0.25% | +1.6% | Q1 2020 |
| VZ | $28.1M | 1.53% | 0.01% | +1.8% | Q2 2013 |
| AAPL | $27.7M | 1.51% | 0.00% | -0.4% | Q2 2016 |
| ETN | $27.6M | 1.51% | 0.02% | Not reported | Q2 2014 |
| AEP | $26.7M | 1.46% | 0.04% | Not reported | Q2 2013 |
| MCD | $26.4M | 1.44% | 0.01% | Not reported | Q2 2013 |
| VLO | $25.8M | 1.41% | 0.04% | Not reported | Q1 2017 |
| SHEL | $25.8M | 1.41% | 0.00% | +0.3% | Q1 2022 |
| DRI | $24M | 1.31% | 0.11% | Not reported | Q2 2013 |
| CLX | $23.8M | 1.30% | 0.19% | +12.4% | Q3 2015 |
| BHP | $22.9M | 1.25% | 0.01% | -33.7% | Q2 2013 |
| JPM | $22.9M | 1.25% | 0.00% | Not reported | Q2 2013 |
| GD | $22.9M | 1.25% | 0.02% | Not reported | Q2 2013 |
| KEYS | $22.9M | 1.25% | 0.05% | +0.5% | Q2 2023 |
| DUK | $21M | 1.15% | 0.02% | Not reported | Q2 2013 |
 CVX | $20.7M | 1.13% | 0.01% | Not reported | Q2 2013 |
| ABT | $20.5M | 1.12% | 0.01% | Not reported | Q2 2025 |
| MMM | $19.8M | 1.08% | 0.03% | +0.3% | Q3 2014 |
 LOW | $19.7M | 1.08% | 0.01% | Not reported | Q1 2021 |
| DE | $19.3M | 1.06% | 0.01% | Not reported | Q4 2014 |
| EMR | $18.3M | 1.00% | 0.02% | Not reported | Q2 2013 |
| GWW | $18.2M | 0.99% | 0.04% | +1.1% | Q1 2025 |
| AXP | $17.3M | 0.95% | 0.01% | +1.0% | Q2 2015 |
| LH | $17.2M | 0.94% | 0.08% | -0.8% | Q2 2024 |
 ZTS | $16.5M | 0.90% | 0.03% | +34.3% | Q4 2024 |
| FTNT | $16M | 0.88% | 0.03% | +1.1% | Q2 2021 |
| Q4 2025 | |||||
| JNJ | $75.6M | 3.91% | 0.02% | +1.5% | Q2 2013 |
| CSCO | $64.2M | 3.32% | 0.02% | +1.7% | Q2 2013 |
| MSFT | $54.7M | 2.83% | 0.00% | +2.0% | Q2 2013 |
| ACN | $52M | 2.69% | 0.03% | +2.8% | Q3 2014 |
| CB | $47.9M | 2.47% | 0.04% | +2.0% | Q3 2014 |
| TXN | $46.1M | 2.38% | 0.03% | +1.6% | Q2 2013 |
| CAT | $45.8M | 2.36% | 0.02% | +2.8% | Q2 2013 |
| LMT | $45.6M | 2.36% | 0.04% | -5.5% | Q2 2015 |
| PFE | $42.7M | 2.20% | 0.03% | +0.6% | Q2 2013 |
| MDT | $38.2M | 1.97% | 0.03% | -1.2% | Q2 2013 |
| HD | $36.9M | 1.91% | 0.01% | +1.7% | Q4 2018 |
| PAYX | $36.6M | 1.89% | 0.09% | +1.7% | Q2 2013 |
 WMT | $34M | 1.76% | 0.00% | Not reported | Q2 2013 |
| TSCO | $33.9M | 1.75% | 0.13% | +5.1% | Q2 2018 |
| AFL | $33.2M | 1.72% | 0.06% | +2.4% | Q2 2013 |
| MRK | $33M | 1.71% | 0.01% | 0.0% | Q2 2013 |
| HSY | $32.9M | 1.70% | 0.09% | +1.6% | Q1 2024 |
| PEP | $32.8M | 1.70% | 0.02% | +0.5% | Q2 2013 |
| PG | $30.1M | 1.56% | 0.01% | -0.2% | Q3 2014 |
| AAPL | $29.8M | 1.54% | 0.00% | -0.4% | Q2 2016 |
| SNY | $29.3M | 1.51% | 0.05% | +8.5% | Q3 2016 |
| BHP | $28.7M | 1.48% | 0.01% | -5.8% | Q2 2013 |
| XOM | $27.6M | 1.43% | 0.01% | +1.4% | Q3 2014 |
| DGX | $26.3M | 1.36% | 0.14% | Not reported | Q3 2015 |
| MCD | $25.9M | 1.34% | 0.01% | Not reported | Q2 2013 |
| T | $25.2M | 1.30% | 0.01% | 0.0% | Q2 2013 |
| JPM | $25.1M | 1.30% | 0.00% | -0.1% | Q2 2013 |
| ABT | $25M | 1.29% | 0.01% | +86.4% | Q2 2025 |
| ETN | $24.5M | 1.27% | 0.02% | Not reported | Q2 2014 |
| COP | $24M | 1.24% | 0.02% | +2.2% | Q2 2013 |
| AEP | $23.5M | 1.21% | 0.04% | Not reported | Q2 2013 |
| DRI | $22.6M | 1.17% | 0.11% | Not reported | Q2 2013 |
| LLY | $22.5M | 1.16% | 0.00% | +5.9% | Q2 2013 |
| GD | $22.5M | 1.16% | 0.02% | Not reported | Q2 2013 |
| VZ | $22.4M | 1.16% | 0.01% | -2.4% | Q2 2013 |
| ADP | $22M | 1.14% | 0.02% | Not reported | Q4 2014 |
| MMM | $21.8M | 1.13% | 0.03% | +1.6% | Q3 2014 |
| AXP | $21M | 1.08% | 0.01% | +5.3% | Q2 2015 |
 UPS | $20.9M | 1.08% | 0.03% | -8.0% | Q2 2013 |
| CLX | $20.6M | 1.07% | 0.17% | -12.0% | Q3 2015 |
| SHEL | $20.3M | 1.05% | 0.00% | +1.0% | Q1 2022 |
 NVDA | $20.3M | 1.05% | 0.00% | +4.5% | Q2 2022 |
| LOW | $20.1M | 1.04% | 0.01% | Not reported | Q1 2021 |
 KMB | $19.9M | 1.03% | 0.06% | -0.1% | Q2 2013 |
| GNRC | $19.5M | 1.01% | 0.24% | +10.5% | Q1 2020 |
| DUK | $18.8M | 0.97% | 0.02% | Not reported | Q2 2013 |
| EMR | $18.5M | 0.96% | 0.02% | Not reported | Q2 2013 |
 GPC | $17.1M | 0.88% | 0.10% | Not reported | Q3 2014 |
| VLO | $17M | 0.88% | 0.03% | Not reported | Q1 2017 |
| GWW | $16.7M | 0.86% | 0.03% | +5.9% | Q1 2025 |
| Q3 2025 | |||||
| JNJ | $66.8M | 3.65% | 0.02% | 0.0% | Q2 2013 |
| MSFT | $57.4M | 3.14% | 0.00% | -0.1% | Q2 2013 |
| CSCO | $56.1M | 3.07% | 0.02% | +2.2% | Q2 2013 |
| LMT | $49.8M | 2.72% | 0.04% | +4.9% | Q2 2015 |
| TXN | $48.1M | 2.63% | 0.03% | 0.0% | Q2 2013 |
| ACN | $46.5M | 2.54% | 0.03% | +32.7% | Q3 2014 |
| PFE | $43.4M | 2.37% | 0.03% | -0.9% | Q2 2013 |
| HD | $42.7M | 2.34% | 0.01% | -0.1% | Q4 2018 |
| CB | $42.5M | 2.32% | 0.04% | -0.2% | Q3 2014 |
| PAYX | $40.7M | 2.23% | 0.09% | 0.0% | Q2 2013 |
| MDT | $38.3M | 2.09% | 0.03% | +5.0% | Q2 2013 |
| CAT | $37.1M | 2.03% | 0.02% | -2.4% | Q2 2013 |
| TSCO | $36.7M | 2.01% | 0.12% | +0.2% | Q2 2018 |
| HSY | $33.3M | 1.82% | 0.09% | -0.4% | Q1 2024 |
| AFL | $32.9M | 1.80% | 0.06% | -0.8% | Q2 2013 |
| PG | $32.3M | 1.77% | 0.01% | +5.0% | Q3 2014 |
| PEP | $31.9M | 1.75% | 0.02% | 0.0% | Q2 2013 |
| WMT | $31.5M | 1.72% | 0.00% | +0.2% | Q2 2013 |
| DGX | $28.9M | 1.58% | 0.14% | +10.9% | Q3 2015 |
| ETN | $28.8M | 1.58% | 0.02% | +0.3% | Q2 2014 |
| T | $28.7M | 1.57% | 0.01% | +0.2% | Q2 2013 |
| CLX | $28.7M | 1.57% | 0.19% | +4.3% | Q3 2015 |
| BHP | $28.1M | 1.54% | 0.01% | +10.4% | Q2 2013 |
| AAPL | $28M | 1.53% | 0.00% | +0.4% | Q2 2016 |
| MRK | $26.3M | 1.44% | 0.01% | +19.2% | Q2 2013 |
| SNY | $26.3M | 1.44% | 0.04% | +11.3% | Q3 2016 |
| MCD | $25.8M | 1.41% | 0.01% | +14.9% | Q2 2013 |
| XOM | $25.5M | 1.40% | 0.01% | -0.6% | Q3 2014 |
| ADP | $25.1M | 1.37% | 0.02% | +8.0% | Q4 2014 |
| VZ | $24.7M | 1.35% | 0.01% | 0.0% | Q2 2013 |
| JPM | $24.6M | 1.35% | 0.00% | +13.1% | Q2 2013 |
| KMB | $24.5M | 1.34% | 0.06% | +5.3% | Q2 2013 |
| COP | $23.8M | 1.30% | 0.02% | -0.4% | Q2 2013 |
| DRI | $23.3M | 1.28% | 0.11% | +18.9% | Q2 2013 |
| AEP | $22.9M | 1.25% | 0.04% | +0.3% | Q2 2013 |
| GD | $22.7M | 1.24% | 0.02% | +38.1% | Q2 2013 |
| GNRC | $21.7M | 1.19% | 0.22% | -0.3% | Q1 2020 |
| LOW | $21M | 1.15% | 0.01% | +6.9% | Q1 2021 |
| MMM | $20.8M | 1.14% | 0.03% | -0.1% | Q3 2014 |
| DUK | $19.8M | 1.08% | 0.02% | +6.9% | Q2 2013 |
| SHEL | $19.6M | 1.07% | 0.00% | -24.5% | Q1 2022 |
| NVDA | $19.4M | 1.06% | 0.00% | -0.6% | Q2 2022 |
| GPC | $19.3M | 1.05% | 0.10% | +0.2% | Q3 2014 |
| UPS | $19.1M | 1.04% | 0.03% | -12.2% | Q2 2013 |
| EMR | $18.3M | 1.00% | 0.02% | Not reported | Q2 2013 |
| AXP | $17.9M | 0.98% | 0.01% | -0.9% | Q2 2015 |
| VLO | $17.8M | 0.97% | 0.03% | Not reported | Q1 2017 |
| LH | $17.6M | 0.96% | 0.07% | -7.2% | Q2 2024 |
 TROW | $16.2M | 0.88% | 0.07% | -1.9% | Q2 2015 |
| DE | $15.7M | 0.86% | 0.01% | +0.4% | Q4 2014 |