Prentice Capital Management, LP
Net seller this quarter
$52.9M
16
-$2.52M
94.8%
Holdings
| Company | Value | % of portfolio | % of company | POSITION CHANGE qoq % | First reported |
|---|---|---|---|---|---|
| Q2 2026 | |||||
 OPEN | $9.34M | 17.67% | 0.21% | +26.1% | Q4 2025 |
 NN | $7.84M | 14.83% | 0.26% | +2.8% | Q4 2023 |
 JBLU | $7.04M | 13.32% | 0.33% | +46.8% | Q3 2022 |
 SNAP | $6.21M | 11.74% | 0.08% | -34.2% | Q3 2022 |
 PTON | $5.44M | 10.29% | Not reported | +27.6% | Q1 2023 |
 ULCC | $4.97M | 9.41% | 0.27% | +18.3% | Q2 2025 |
 FRMI | $4.23M | 8.01% | 0.07% | +64.1% | Q1 2026 |
 CWH | $2.89M | 5.47% | Not reported | +206.0% | Q4 2019 |
 TBCH | $1.42M | 2.69% | 0.64% | +1.3% | Q1 2025 |
 NWL | $738K | 1.40% | 0.03% | +5.1% | Q4 2025 |
 BMBL | $725K | 1.37% | 0.19% | +1580.4% | Q1 2023 |
 GRWG | $255K | 0.48% | 0.29% | -37.2% | Q1 2022 |
 HYFM | $12.5K | 0.02% | 0.31% | -67.6% | Q4 2020 |
| OPENW | $6.42K | 0.01% | Not reported | Not reported | Q1 2026 |
| OPENL | $3.67K | 0.01% | Not reported | Not reported | Q4 2025 |
| OPENZ | $3.11K | 0.01% | Not reported | Not reported | Q4 2025 |
| Q1 2026 | |||||
| SNAP | $9.78M | 21.39% | 0.12% | +94.3% | Q3 2022 |
| OPEN | $7.5M | 16.42% | 0.17% | +189.9% | Q4 2025 |
| NN | $6.85M | 15.00% | 0.31% | -15.8% | Q4 2023 |
| JBLU | $3.7M | 8.09% | 0.23% | -43.6% | Q3 2022 |
| PTON | $3.09M | 6.77% | Not reported | +29.2% | Q1 2023 |
 CALY | $2.02M | 4.42% | 0.08% | -25.9% | Q4 2024 |
| ULCC | $1.88M | 4.10% | 0.23% | +0.2% | Q2 2025 |
| FRMI | $1.65M | 3.60% | 0.04% | New | Q1 2026 |
 AAL | $1.5M | 3.28% | 0.02% | Not reported | Q1 2025 |
 GPRO | $1.39M | 3.03% | 2.25% | -3.3% | Q4 2019 |
| TBCH | $1.14M | 2.50% | 0.58% | Not reported | Q1 2025 |
 GRPN | $1M | 2.19% | 0.22% | -83.1% | Q4 2019 |
| CWH | $846K | 1.85% | Not reported | +54.4% | Q4 2019 |
 COTY | $819K | 1.79% | 0.05% | -63.1% | Q2 2020 |
| NWL | $393K | 0.86% | 0.03% | -46.6% | Q4 2025 |
| GRWG | $302K | 0.66% | 0.46% | Not reported | Q1 2022 |
 OTLY | $218K | 0.48% | 0.00% | Not reported | Q1 2022 |
| HYFM | $46.4K | 0.10% | 0.95% | Not reported | Q4 2020 |
| BMBL | $43.8K | 0.10% | 0.01% | -97.4% | Q1 2023 |
| OPENW | $7.84K | 0.02% | Not reported | New | Q1 2026 |
| OPENL | $3.19K | 0.01% | Not reported | -50.0% | Q4 2025 |
| OPENZ | $3.05K | 0.01% | Not reported | Not reported | Q4 2025 |
| Q4 2025 | |||||
| SNAP | $8.83M | 13.91% | 0.06% | -7.3% | Q3 2022 |
| GRPN | $8.76M | 13.80% | 1.22% | +40.6% | Q4 2019 |
| NN | $8.45M | 13.31% | 0.38% | +14.7% | Q4 2023 |
| JBLU | $6.76M | 10.65% | 0.40% | -34.8% | Q3 2022 |
| PTON | $3.44M | 5.42% | Not reported | -27.1% | Q1 2023 |
| COTY | $3.4M | 5.35% | 0.13% | +63.0% | Q2 2020 |
| OPEN | $3.22M | 5.08% | 0.06% | New | Q4 2025 |
| GPRO | $2.68M | 4.22% | 2.33% | +66.9% | Q4 2019 |
| ULCC | $2.5M | 3.93% | 0.23% | Not reported | Q2 2025 |
| CALY | $2.29M | 3.61% | 0.11% | -39.5% | Q4 2024 |
 SBUX | $2.11M | 3.32% | 0.00% | Not reported | Q2 2022 |
 HLF | $1.99M | 3.13% | 0.15% | -36.2% | Q2 2023 |
| BMBL | $1.82M | 2.87% | 0.43% | -12.8% | Q1 2023 |
| TBCH | $1.58M | 2.49% | 0.59% | Not reported | Q1 2025 |
 RH | $1.16M | 1.83% | 0.03% | New | Q4 2025 |
| NWL | $798K | 1.26% | 0.05% | New | Q4 2025 |
| CWH | $781K | 1.23% | Not reported | Not reported | Q4 2019 |
| GRWG | $411K | 0.65% | 0.46% | +65.7% | Q1 2022 |
 PLCE | $279K | 0.44% | 0.32% | +21.5% | Q4 2019 |
| OTLY | $229K | 0.36% | 0.00% | -1.4% | Q1 2022 |
| HYFM | $68.7K | 0.11% | 0.97% | -6.2% | Q4 2020 |
| OPENL | $18.4K | 0.03% | Not reported | New | Q4 2025 |
| OPENZ | $5.18K | 0.01% | Not reported | New | Q4 2025 |
| Q3 2025 | |||||
| JBLU | $11.2M | 17.11% | 0.63% | +210.4% | Q3 2022 |
| SNAP | $9.1M | 13.90% | 0.07% | +41.7% | Q3 2022 |
| GRPN | $8.26M | 12.62% | 0.87% | +22.2% | Q4 2019 |
| PTON | $6.88M | 10.51% | Not reported | +34.3% | Q1 2023 |
| NN | $6.33M | 9.67% | 0.33% | +2.5% | Q4 2023 |
| BMBL | $3.57M | 5.45% | 0.49% | -2.4% | Q1 2023 |
| CALY | $3.08M | 4.70% | 0.18% | +1.6% | Q4 2024 |
 COMP | $2.79M | 4.26% | 0.06% | +594.2% | Q4 2023 |
| COTY | $2.73M | 4.18% | 0.08% | +69.2% | Q2 2020 |
| GPRO | $2.41M | 3.68% | 1.40% | +19.9% | Q4 2019 |
| ULCC | $2.34M | 3.57% | 0.23% | +596.1% | Q2 2025 |
| HLF | $2.04M | 3.12% | 0.23% | +3.8% | Q2 2023 |
| TBCH | $1.79M | 2.74% | 0.58% | +27.1% | Q1 2025 |
 LYFT | $1.76M | 2.69% | 0.22% | +49.2% | Q4 2021 |
| PLCE | $358K | 0.55% | 0.26% | Not reported | Q4 2019 |
| OTLY | $353K | 0.54% | 0.07% | +6.2% | Q1 2022 |
| GRWG | $309K | 0.47% | 0.28% | -0.2% | Q1 2022 |
| HYFM | $159K | 0.24% | 1.04% | -0.2% | Q4 2020 |