First Heartland Consultants, Inc.

13F filer · CIK 0001428793

Reported Jul 8, 2026

Net buyer this quarter

13F portfolio value$1.55BU.S. long equity reported on 13F

Positions17929 new · 9 closed

Net flow last quarter+$4.69MBuys minus sells

Top 10 positions weight12.3%Concentration

Holdings

13F · last 4 quarters free

Scroll for earlier quarters

Company	Value	% of portfolio	% of company	POSITION CHANGE qoq %	First reported
Q2 2026Reported Jul 8, 2026179 positions
QQQInvesco QQQ Trust, Series 1	$45M	2.91%	Not reported	+0.5%	Q2 2018
SPYSPDR S&P 500 ETF Trust	$31.6M	2.04%	Not reported	+11.8%	Q2 2013
FRDMFreedom Environmental Services, Inc.	$24.4M	1.58%	Not reported	-14.3%	Q2 2025
BSVNBank7 Corp.	$17.8M	1.15%	2.40%	-30.7%	Q2 2013
AAPLApple Inc.	$14.5M	0.94%	0.00%	-2.5%	Q2 2013
NVDANvidia Corp	$14.1M	0.91%	0.00%	-4.1%	Q3 2017
DIASPDR Dow Jones Industrial Average ETF Trust	$12M	0.77%	Not reported	-17.3%	Q2 2013
AMZNAmazon Com Inc	$11.1M	0.72%	0.00%	-0.3%	Q1 2015
SCIOScio Diamond Technology Corp	$10.3M	0.67%	0.77%	-2.7%	Q1 2026
BRK.BBerkshire Hathaway Inc	$8.45M	0.55%	Not reported	-0.2%	Q2 2013
MSFTMicrosoft Corp	$5.79M	0.37%	0.00%	+3.5%	Q2 2013
WMTWalmart Inc.	$5.3M	0.34%	0.00%	+14.7%	Q2 2013
LLYELI LILLY & Co	$4.81M	0.31%	0.00%	+6.5%	Q2 2013
CATCaterpillar Inc	$4.54M	0.29%	0.00%	-2.2%	Q2 2013
GOOGAlphabet Inc.	$3.81M	0.25%	Not reported	+24.5%	Q4 2015
SMHMarket Vectors ETF Trust	$3.65M	0.24%	Not reported	+16.4%	Q1 2024
BALTBaltic Trading Ltd	$3.63M	0.24%	Not reported	+140.7%	Q2 2024
DNPDNP Select Income Fund Inc	$3.61M	0.23%	Not reported	+4.9%	Q4 2021
GOOGLAlphabet Inc.	$3.2M	0.21%	0.00%	+9.5%	Q4 2015
ASTSAST SpaceMobile, Inc.	$2.91M	0.19%	Not reported	+1.7%	Q3 2024
TSLATesla, Inc.	$2.71M	0.18%	0.00%	+7.0%	Q2 2020
FBTCFidelity Wise Origin Bitcoin Fund	$2.7M	0.17%	0.03%	+0.6%	Q1 2024
JPMJPMorgan Chase & Co	$2.67M	0.17%	0.00%	+2.4%	Q2 2013
TGTTarget Corp	$2.27M	0.15%	0.00%	-0.1%	Q4 2013
ORLYO Reilly Automotive Inc	$2.22M	0.14%	0.00%	-4.4%	Q1 2019
VVisa Inc.	$2.21M	0.14%	0.00%	+6.1%	Q3 2015
METAMeta Platforms, Inc.	$2.12M	0.14%	Not reported	-7.0%	Q1 2015
AMDAdvanced Micro Devices Inc	$1.97M	0.13%	0.00%	-8.6%	Q4 2020
COSTCostco Wholesale Corp	$1.97M	0.13%	0.00%	-1.5%	Q4 2015
PULSPulse Electronics Corp	$1.91M	0.12%	0.22%	+11.1%	Q3 2024
AVGOBroadcom Inc.	$1.86M	0.12%	0.00%	+83.3%	Q3 2016
JAVASun Microsystems, Inc.	$1.79M	0.12%	Not reported	-42.5%	Q4 2024
CARRCARRIER GLOBAL Corp	$1.61M	0.10%	0.00%	-21.4%	Q1 2026
MUMicron Technology Inc	$1.53M	0.10%	0.00%	-18.7%	Q2 2013
JNJJohnson & Johnson	$1.44M	0.09%	0.00%	+3.5%	Q2 2013
FETHFidelity Ethereum Fund	$1.43M	0.09%	0.19%	+0.2%	Q3 2025
NOBLNoble International, Ltd.	$1.43M	0.09%	Not reported	-8.5%	Q4 2020
INTCIntel Corp	$1.41M	0.09%	0.00%	-2.0%	Q2 2013
MAMastercard Inc	$1.37M	0.09%	0.00%	+0.4%	Q2 2018
AMATApplied Materials Inc	$1.34M	0.09%	0.00%	-5.8%	Q3 2020
FVDFirst Trust Value Line Dividend Fund	$1.31M	0.08%	Not reported	+8.6%	Q2 2013
XOMExxonMobil Holdings Corp	$1.29M	0.08%	0.00%	+7.8%	Q2 2013
GEGeneral Electric Co	$1.24M	0.08%	0.00%	+14.6%	Q3 2021
GLDMWorld Gold Trust	$1.24M	0.08%	0.00%	+93.5%	Q1 2019
PTYPimco Corporate & Income Opportunity Fund	$1.2M	0.08%	Not reported	New	Q2 2026
SHLDSears Holdings Corp	$1.13M	0.07%	0.02%	New	Q2 2026
WYWeyerhaeuser Co	$1.09M	0.07%	0.01%	+23.7%	Q1 2026
ETJEaton Vance Risk-Managed Diversified Equity Income Fund	$1.07M	0.07%	Not reported	+3.1%	Q3 2022
GEVGE Vernova Inc.	$1.04M	0.07%	0.00%	-3.9%	Q2 2024
PWRQuanta Services, Inc.	$1.01M	0.07%	0.00%	-27.6%	Q4 2020

Q1 2026Reported Apr 8, 2026159 positions
QQQInvesco QQQ Trust, Series 1	$35.1M	2.69%	Not reported	-17.8%	Q2 2018
BSVNBank7 Corp.	$25.9M	1.98%	3.47%	+3.6%	Q2 2013
SPYSPDR S&P 500 ETF Trust	$24.6M	1.88%	Not reported	-26.3%	Q2 2013
FRDMFreedom Environmental Services, Inc.	$21.4M	1.64%	Not reported	+9.8%	Q2 2025
AAPLApple Inc.	$13.1M	1.00%	0.00%	-4.3%	Q2 2013
DIASPDR Dow Jones Industrial Average ETF Trust	$12.8M	0.98%	Not reported	+20.4%	Q2 2013
NVDANvidia Corp	$12.8M	0.98%	0.00%	-3.2%	Q3 2017
SCIOScio Diamond Technology Corp	$10.6M	0.81%	0.80%	New	Q1 2026
AMZNAmazon Com Inc	$9.75M	0.75%	0.00%	-4.5%	Q1 2015
BRK.BBerkshire Hathaway Inc	$8.11M	0.62%	Not reported	+0.5%	Q2 2013
MSFTMicrosoft Corp	$5.55M	0.43%	0.00%	-2.4%	Q2 2013
WMTWalmart Inc.	$5.07M	0.39%	0.00%	-1.9%	Q2 2013
LLYELI LILLY & Co	$3.46M	0.27%	0.00%	+0.9%	Q2 2013
DNPDNP Select Income Fund Inc	$3.29M	0.25%	Not reported	-0.5%	Q4 2021
FBTCFidelity Wise Origin Bitcoin Fund	$3.11M	0.24%	0.02%	+1.9%	Q1 2024
CATCaterpillar Inc	$3.09M	0.24%	0.00%	+5.9%	Q2 2013
JAVASun Microsystems, Inc.	$2.82M	0.22%	Not reported	-6.2%	Q4 2024
ASTSAST SpaceMobile, Inc.	$2.67M	0.20%	Not reported	+1.9%	Q3 2024
GOOGAlphabet Inc.	$2.49M	0.19%	Not reported	+0.1%	Q4 2015
GOOGLAlphabet Inc.	$2.35M	0.18%	0.00%	-1.2%	Q4 2015
JPMJPMorgan Chase & Co	$2.35M	0.18%	0.00%	-0.9%	Q2 2013
ORLYO Reilly Automotive Inc	$2.33M	0.18%	0.00%	+0.9%	Q1 2019
METAMeta Platforms, Inc.	$2.32M	0.18%	Not reported	-9.9%	Q1 2015
TSLATesla, Inc.	$2.24M	0.17%	0.00%	+0.6%	Q2 2020
COSTCostco Wholesale Corp	$2.12M	0.16%	0.00%	-2.5%	Q4 2015
FETHFidelity Ethereum Fund	$1.89M	0.14%	0.16%	+32.9%	Q3 2025
VVisa Inc.	$1.84M	0.14%	0.00%	-2.6%	Q3 2015
SMHMarket Vectors ETF Trust	$1.83M	0.14%	Not reported	+6.2%	Q1 2024
PULSPulse Electronics Corp	$1.71M	0.13%	0.20%	+7.6%	Q3 2024
CARRCARRIER GLOBAL Corp	$1.57M	0.12%	0.00%	New	Q1 2026
XOMExxonMobil Holdings Corp	$1.48M	0.11%	0.00%	+1.1%	Q2 2013
BALTBaltic Trading Ltd	$1.47M	0.11%	Not reported	-4.1%	Q2 2024
NOBLNoble International, Ltd.	$1.47M	0.11%	Not reported	+7.7%	Q4 2020
JNJJohnson & Johnson	$1.34M	0.10%	0.00%	-37.0%	Q2 2013
MAMastercard Inc	$1.33M	0.10%	0.00%	+6.3%	Q2 2018
THROTheron Resource Group	$1.27M	0.10%	0.44%	+7.9%	Q2 2025
FVDFirst Trust Value Line Dividend Fund	$1.18M	0.09%	Not reported	-0.2%	Q2 2013
TAt&T Inc.	$1.16M	0.09%	0.00%	-0.7%	Q2 2013
VZVerizon Communications Inc	$1.16M	0.09%	0.00%	-20.1%	Q2 2013
SLViShares Silver Trust	$1.09M	0.08%	0.00%	-23.9%	Q2 2013
PWRQuanta Services, Inc.	$1.06M	0.08%	0.00%	-0.5%	Q4 2020
ETJEaton Vance Risk-Managed Diversified Equity Income Fund	$1.02M	0.08%	Not reported	+9.4%	Q3 2022
PGPROCTER & GAMBLE Co	$946K	0.07%	0.00%	-3.4%	Q2 2013
NFLXNetflix Inc	$903K	0.07%	0.00%	+13.3%	Q4 2015
WYWeyerhaeuser Co	$896K	0.07%	0.01%	New	Q1 2026
CVXChevron Corp	$856K	0.07%	0.00%	-14.5%	Q2 2013
GLDSPDR Gold Trust	$856K	0.07%	0.00%	-54.0%	Q2 2013
AVGOBroadcom Inc.	$831K	0.06%	0.00%	+4.1%	Q3 2016
GEGeneral Electric Co	$823K	0.06%	0.00%	-16.5%	Q3 2021
DEDeere & Co	$812K	0.06%	0.00%	-5.9%	Q2 2017

Q4 2025Reported Jan 9, 2026189 positions
QQQInvesco QQQ Trust, Series 1	$45.4M	3.44%	Not reported	+4.8%	Q2 2018
SPYSPDR S&P 500 ETF Trust	$35M	2.65%	Not reported	-2.3%	Q2 2013
BSVNBank7 Corp.	$25.1M	1.90%	3.37%	-0.4%	Q2 2013
FRDMFreedom Environmental Services, Inc.	$18.3M	1.38%	Not reported	-7.0%	Q2 2025
AAPLApple Inc.	$14.6M	1.11%	0.00%	-5.0%	Q2 2013
NVDANvidia Corp	$14.1M	1.07%	0.00%	+0.2%	Q3 2017
AMZNAmazon Com Inc	$11.3M	0.86%	0.00%	-0.8%	Q1 2015
DIASPDR Dow Jones Industrial Average ETF Trust	$11.1M	0.84%	Not reported	+1.4%	Q2 2013
BRK.BBerkshire Hathaway Inc	$8.46M	0.64%	Not reported	-0.6%	Q2 2013
MSFTMicrosoft Corp	$7.43M	0.56%	0.00%	-0.4%	Q2 2013
WMTWalmart Inc.	$4.64M	0.35%	0.00%	+0.2%	Q2 2013
LLYELI LILLY & Co	$4.01M	0.30%	0.00%	+0.7%	Q2 2013
FBTCFidelity Wise Origin Bitcoin Fund	$3.94M	0.30%	0.02%	+11.1%	Q1 2024
DNPDNP Select Income Fund Inc	$3.2M	0.24%	Not reported	+2.4%	Q4 2021
JAVASun Microsystems, Inc.	$3M	0.23%	Not reported	+3.9%	Q4 2024
METAMeta Platforms, Inc.	$2.97M	0.22%	Not reported	+6.5%	Q1 2015
GOOGAlphabet Inc.	$2.72M	0.21%	Not reported	-1.1%	Q4 2015
TSLATesla, Inc.	$2.69M	0.20%	0.00%	+5.1%	Q2 2020
JPMJPMorgan Chase & Co	$2.59M	0.20%	0.00%	-10.7%	Q2 2013
GOOGLAlphabet Inc.	$2.59M	0.20%	0.00%	+5.6%	Q4 2015
CATCaterpillar Inc	$2.36M	0.18%	0.00%	+18.6%	Q2 2013
ASTSAST SpaceMobile, Inc.	$2.3M	0.17%	Not reported	+31.1%	Q3 2024
ORLYO Reilly Automotive Inc	$2.28M	0.17%	0.00%	-1.5%	Q1 2019
VVisa Inc.	$2.19M	0.17%	0.00%	-4.8%	Q3 2015
FETHFidelity Ethereum Fund	$2.02M	0.15%	0.09%	+5.2%	Q3 2025
COSTCostco Wholesale Corp	$1.89M	0.14%	0.00%	-3.6%	Q4 2015
JNJJohnson & Johnson	$1.8M	0.14%	0.00%	+3.4%	Q2 2013
GLDSPDR Gold Trust	$1.71M	0.13%	0.00%	+6.3%	Q2 2013
SMHMarket Vectors ETF Trust	$1.62M	0.12%	Not reported	+6.3%	Q1 2024
PULSPulse Electronics Corp	$1.6M	0.12%	0.18%	+46.0%	Q3 2024
BALTBaltic Trading Ltd	$1.54M	0.12%	Not reported	+13.4%	Q2 2024
IAUIshares Gold Trust	$1.42M	0.11%	0.00%	-4.9%	Q2 2013
MAMastercard Inc	$1.42M	0.11%	0.00%	+5.8%	Q2 2018
SLViShares Silver Trust	$1.36M	0.10%	0.00%	+25.2%	Q2 2013
NOBLNoble International, Ltd.	$1.34M	0.10%	Not reported	-5.1%	Q4 2020
ABBVAbbVie Inc.	$1.33M	0.10%	0.00%	+0.8%	Q2 2015
THROTheron Resource Group	$1.25M	0.10%	0.41%	+2.8%	Q2 2025
VZVerizon Communications Inc	$1.18M	0.09%	0.00%	+2.6%	Q2 2013
AIQAlliance HealthCare Services, Inc	$1.17M	0.09%	0.21%	+4.1%	Q2 2025
FVDFirst Trust Value Line Dividend Fund	$1.16M	0.09%	Not reported	-6.4%	Q2 2013
FICOFair Isaac Corp	$1.11M	0.08%	0.00%	-0.6%	Q2 2020
GEGeneral Electric Co	$1.07M	0.08%	0.00%	-5.8%	Q3 2021
XOMExxonMobil Holdings Corp	$1.04M	0.08%	0.00%	-0.6%	Q2 2013
GSGoldman Sachs Group Inc	$1.01M	0.08%	0.00%	+6.0%	Q4 2022
ETJEaton Vance Risk-Managed Diversified Equity Income Fund	$1.01M	0.08%	Not reported	-0.8%	Q3 2022
TAt&T Inc.	$1M	0.08%	0.00%	-7.1%	Q2 2013
CSCOCisco Systems, Inc.	$976K	0.07%	0.00%	+2.0%	Q2 2013
PGPROCTER & GAMBLE Co	$973K	0.07%	0.00%	+4.2%	Q2 2013
AVGOBroadcom Inc.	$893K	0.07%	0.00%	-1.5%	Q3 2016
ISRGIntuitive Surgical Inc	$885K	0.07%	0.00%	+0.6%	Q3 2013

Q3 2025Reported Nov 10, 2025186 positions
QQQInvesco QQQ Trust, Series 1	$42.4M	3.42%	Not reported	+25.2%	Q2 2018
SPYSPDR S&P 500 ETF Trust	$35M	2.82%	Not reported	+26.4%	Q2 2013
BSVNBank7 Corp.	$25.2M	2.04%	3.38%	+14.9%	Q2 2013
AAPLApple Inc.	$14.4M	1.16%	0.00%	-1.4%	Q2 2013
NVDANvidia Corp	$14.1M	1.14%	0.00%	-7.4%	Q3 2017
AMZNAmazon Com Inc	$10.9M	0.88%	0.00%	-3.5%	Q1 2015
DIASPDR Dow Jones Industrial Average ETF Trust	$10.5M	0.85%	Not reported	-0.8%	Q2 2013
BRK.BBerkshire Hathaway Inc	$8.51M	0.69%	Not reported	-2.7%	Q2 2013
MSFTMicrosoft Corp	$7.99M	0.64%	0.00%	+10.9%	Q2 2013
FBTCFidelity Wise Origin Bitcoin Fund	$4.64M	0.37%	0.02%	+57.8%	Q1 2024
WMTWalmart Inc.	$4.28M	0.35%	0.00%	+0.7%	Q2 2013
DNPDNP Select Income Fund Inc	$3.14M	0.25%	Not reported	+6.5%	Q4 2021
METAMeta Platforms, Inc.	$3.1M	0.25%	Not reported	Not reported	Q1 2015
JPMJPMorgan Chase & Co	$2.84M	0.23%	0.00%	-3.1%	Q2 2013
LLYELI LILLY & Co	$2.83M	0.23%	0.00%	-2.9%	Q2 2013
JAVASun Microsystems, Inc.	$2.78M	0.22%	Not reported	-5.2%	Q4 2024
ORLYO Reilly Automotive Inc	$2.73M	0.22%	0.00%	+18.4%	Q1 2019
FETHFidelity Ethereum Fund	$2.69M	0.22%	0.08%	New	Q3 2025
TSLATesla, Inc.	$2.53M	0.20%	0.00%	-4.5%	Q2 2020
VVisa Inc.	$2.24M	0.18%	0.00%	-4.4%	Q3 2015
GOOGAlphabet Inc.	$2.13M	0.17%	Not reported	-1.9%	Q4 2015
COSTCostco Wholesale Corp	$2.1M	0.17%	0.00%	-3.1%	Q4 2015
GOOGLAlphabet Inc.	$1.91M	0.15%	0.00%	+4.6%	Q4 2015
FRDMFreedom Environmental Services, Inc.	$1.7M	0.14%	Not reported	+5.8%	Q2 2025
CATCaterpillar Inc	$1.66M	0.13%	0.00%	+14.4%	Q2 2013
JNJJohnson & Johnson	$1.56M	0.13%	0.00%	-3.2%	Q2 2013
GLDSPDR Gold Trust	$1.45M	0.12%	0.00%	+104.7%	Q2 2013
NOBLNoble International, Ltd.	$1.4M	0.11%	Not reported	-2.4%	Q4 2020
SMHMarket Vectors ETF Trust	$1.38M	0.11%	Not reported	+2.1%	Q1 2024
IAUIshares Gold Trust	$1.34M	0.11%	0.00%	+31.1%	Q2 2013
MAMastercard Inc	$1.34M	0.11%	0.00%	+3.6%	Q2 2018
ABBVAbbVie Inc.	$1.34M	0.11%	0.00%	-0.2%	Q2 2015
BALTBaltic Trading Ltd	$1.33M	0.11%	Not reported	+53.6%	Q2 2024
FVDFirst Trust Value Line Dividend Fund	$1.24M	0.10%	Not reported	-24.3%	Q2 2013
VZVerizon Communications Inc	$1.24M	0.10%	0.00%	-1.3%	Q2 2013
TAt&T Inc.	$1.22M	0.10%	0.00%	+2.7%	Q2 2013
THROTheron Resource Group	$1.2M	0.10%	0.40%	+2.2%	Q2 2025
ASTSAST SpaceMobile, Inc.	$1.19M	0.10%	Not reported	+4.5%	Q3 2024
GEGeneral Electric Co	$1.11M	0.09%	0.00%	-15.5%	Q3 2021
PULSPulse Electronics Corp	$1.1M	0.09%	0.13%	+73.9%	Q3 2024
AIQAlliance HealthCare Services, Inc	$1.09M	0.09%	0.20%	-42.6%	Q2 2025
ETJEaton Vance Risk-Managed Diversified Equity Income Fund	$1.04M	0.08%	Not reported	+20.3%	Q3 2022
PGPROCTER & GAMBLE Co	$999K	0.08%	0.00%	-1.5%	Q2 2013
FICOFair Isaac Corp	$991K	0.08%	0.00%	-7.0%	Q2 2020
XOMExxonMobil Holdings Corp	$980K	0.08%	0.00%	+4.1%	Q2 2013
HDHome Depot, Inc.	$962K	0.08%	0.00%	+2.9%	Q1 2015
NFLXNetflix Inc	$937K	0.08%	0.00%	-5.2%	Q4 2015
BABoeing Co	$867K	0.07%	0.00%	-14.3%	Q2 2013
AVGOBroadcom Inc.	$864K	0.07%	0.00%	+2.4%	Q3 2016
GSGoldman Sachs Group Inc	$864K	0.07%	0.00%	+0.1%	Q4 2022

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