Holland Advisory Services, Inc.

13F filer · CIK 0001890183

Reported Jul 13, 2026

Net buyer this quarter

13F portfolio value$90.5MU.S. long equity reported on 13F

Positions344 new · 4 closed

Net flow last quarter+$365KBuys minus sells

Top 10 positions weight12.5%Concentration

Holdings

13F · last 4 quarters free

Scroll for earlier quarters

Company	Value	% of portfolio	% of company	POSITION CHANGE qoq %	First reported
Q2 2026Reported Jul 13, 202634 positions
AAPLApple Inc.	$2.18M	2.40%	0.00%	-1.7%	Q4 2021
MSFTMicrosoft Corp	$1.23M	1.36%	0.00%	-0.6%	Q4 2021
SMHMarket Vectors ETF Trust	$1.23M	1.36%	Not reported	New	Q2 2026
PMPhilip Morris International Inc.	$1.21M	1.34%	0.00%	-3.7%	Q3 2023
JPMJPMorgan Chase & Co	$1.2M	1.32%	0.00%	-5.2%	Q4 2021
DELLDell Technologies Inc.	$1.18M	1.30%	0.00%	-3.6%	Q2 2024
CATCaterpillar Inc	$921K	1.02%	0.00%	Not reported	Q3 2023
WMTWalmart Inc.	$778K	0.86%	0.00%	-1.8%	Q2 2023
MCDMcdonalds Corp	$682K	0.75%	0.00%	+1.1%	Q4 2021
XOMExxonMobil Holdings Corp	$676K	0.75%	0.00%	+0.8%	Q3 2023
NVDANvidia Corp	$651K	0.72%	0.00%	+61.2%	Q2 2024
JNJJohnson & Johnson	$617K	0.68%	0.00%	0.0%	Q4 2021
MOAltria Group, Inc.	$555K	0.61%	0.00%	Not reported	Q3 2023
PGPROCTER & GAMBLE Co	$549K	0.61%	0.00%	+0.1%	Q4 2021
AMGNAmgen Inc	$490K	0.54%	0.00%	-8.0%	Q4 2021
CSCOCisco Systems, Inc.	$478K	0.53%	0.00%	-5.4%	Q4 2023
MDLZMondelez International, Inc.	$447K	0.49%	0.00%	+0.2%	Q3 2023
CVXChevron Corp	$446K	0.49%	0.00%	+2.4%	Q1 2025
IWSImageware Systems Inc	$442K	0.49%	Not reported	-4.0%	Q4 2021
BROBrown & Brown, Inc.	$413K	0.46%	0.00%	+0.2%	Q4 2021
HUBBHubbell Inc	$401K	0.44%	0.00%	Not reported	Q4 2021
PNWPinnacle West Capital Corp	$318K	0.35%	0.00%	Not reported	Q2 2025
VVisa Inc.	$311K	0.34%	0.00%	+9.8%	Q4 2023
MRKMerck & Co., Inc.	$303K	0.33%	0.00%	Not reported	Q1 2024
IBMInternational Business Machines Corp	$288K	0.32%	0.00%	-12.8%	Q3 2023
INTCIntel Corp	$287K	0.32%	0.00%	New	Q2 2026
TRVTravelers Companies, Inc.	$284K	0.31%	0.00%	Not reported	Q1 2026
QQQInvesco QQQ Trust, Series 1	$262K	0.29%	Not reported	Not reported	Q4 2021
CCLCarnival Corp Ltd.	$258K	0.29%	0.00%	-13.4%	Q2 2022
MMM3m Co	$257K	0.28%	0.00%	Not reported	Q2 2025
BACBank of America Corp	$251K	0.28%	0.00%	+0.1%	Q4 2021
DISWalt Disney Co	$240K	0.27%	0.00%	Not reported	Q4 2021
DIASPDR Dow Jones Industrial Average ETF Trust	$224K	0.25%	Not reported	Not reported	Q4 2025
AMZNAmazon Com Inc	$209K	0.23%	0.00%	New	Q2 2026
Q1 2026Reported Apr 7, 202634 positions
AAPLApple Inc.	$1.94M	2.60%	0.00%	0.0%	Q4 2021
MSFTMicrosoft Corp	$1.23M	1.65%	0.00%	+0.1%	Q4 2021
PMPhilip Morris International Inc.	$1.15M	1.54%	0.00%	-7.9%	Q3 2023
JPMJPMorgan Chase & Co	$1.14M	1.52%	0.00%	+7.3%	Q4 2021
FBTCFidelity Wise Origin Bitcoin Fund	$1.01M	1.35%	0.01%	New	Q1 2026
WMTWalmart Inc.	$869K	1.16%	0.00%	-0.5%	Q2 2023
XOMExxonMobil Holdings Corp	$833K	1.12%	0.00%	Not reported	Q3 2023
MCDMcdonalds Corp	$776K	1.04%	0.00%	-0.6%	Q4 2021
CATCaterpillar Inc	$613K	0.82%	0.00%	+0.1%	Q3 2023
JNJJohnson & Johnson	$594K	0.80%	0.00%	+3.4%	Q4 2021
CVXChevron Corp	$544K	0.73%	0.00%	Not reported	Q1 2025
PGPROCTER & GAMBLE Co	$540K	0.72%	0.00%	0.0%	Q4 2021
AMGNAmgen Inc	$518K	0.69%	0.00%	+0.2%	Q4 2021
MOAltria Group, Inc.	$509K	0.68%	0.00%	Not reported	Q3 2023
DELLDell Technologies Inc.	$465K	0.62%	0.00%	+0.5%	Q2 2024
MDLZMondelez International, Inc.	$444K	0.60%	0.00%	+0.2%	Q3 2023
BROBrown & Brown, Inc.	$419K	0.56%	0.00%	-9.0%	Q4 2021
IWSImageware Systems Inc	$408K	0.55%	Not reported	+0.2%	Q4 2021
HUBBHubbell Inc	$376K	0.50%	0.00%	Not reported	Q4 2021
NVDANvidia Corp	$352K	0.47%	0.00%	Not reported	Q2 2024
CSCOCisco Systems, Inc.	$334K	0.45%	0.00%	+0.3%	Q4 2023
PNWPinnacle West Capital Corp	$300K	0.40%	0.00%	Not reported	Q2 2025
IBMInternational Business Machines Corp	$285K	0.38%	0.00%	+0.5%	Q3 2023
MRKMerck & Co., Inc.	$284K	0.38%	0.00%	Not reported	Q1 2024
CCLCarnival Corp Ltd.	$270K	0.36%	0.00%	+0.4%	Q2 2022
TRVTravelers Companies, Inc.	$251K	0.34%	0.00%	New	Q1 2026
VVisa Inc.	$249K	0.33%	0.00%	Not reported	Q4 2023
DISWalt Disney Co	$240K	0.32%	0.00%	-1.9%	Q4 2021
MMM3m Co	$230K	0.31%	0.00%	Not reported	Q2 2025
SOSouthern Co	$230K	0.31%	0.00%	+1.1%	Q3 2025
RIORio Tinto PLC	$215K	0.29%	0.00%	New	Q1 2026
BACBank of America Corp	$215K	0.29%	0.00%	+0.1%	Q4 2021
CMCSAComcast Corp	$213K	0.29%	0.00%	0.0%	Q4 2021
QQQInvesco QQQ Trust, Series 1	$205K	0.27%	Not reported	Not reported	Q4 2021
Q4 2025Reported Jan 12, 202632 positions
AAPLApple Inc.	$2.08M	2.81%	0.00%	-1.3%	Q4 2021
MSFTMicrosoft Corp	$1.61M	2.17%	0.00%	+0.1%	Q4 2021
PMPhilip Morris International Inc.	$1.21M	1.64%	0.00%	+0.2%	Q3 2023
JPMJPMorgan Chase & Co	$1.16M	1.56%	0.00%	-3.3%	Q4 2021
WMTWalmart Inc.	$783K	1.06%	0.00%	Not reported	Q2 2023
MCDMcdonalds Corp	$767K	1.04%	0.00%	0.0%	Q4 2021
XOMExxonMobil Holdings Corp	$591K	0.80%	0.00%	-6.6%	Q3 2023
BROBrown & Brown, Inc.	$563K	0.76%	0.00%	-4.4%	Q4 2021
PGPROCTER & GAMBLE Co	$536K	0.72%	0.00%	0.0%	Q4 2021
CATCaterpillar Inc	$495K	0.67%	0.00%	Not reported	Q3 2023
JNJJohnson & Johnson	$486K	0.66%	0.00%	0.0%	Q4 2021
AMGNAmgen Inc	$481K	0.65%	0.00%	+4.5%	Q4 2021
MOAltria Group, Inc.	$445K	0.60%	0.00%	Not reported	Q3 2023
MDLZMondelez International, Inc.	$414K	0.56%	0.00%	+0.2%	Q3 2023
CVXChevron Corp	$400K	0.54%	0.00%	-3.2%	Q1 2025
IWSImageware Systems Inc	$394K	0.53%	Not reported	-10.4%	Q4 2021
NVDANvidia Corp	$376K	0.51%	0.00%	Not reported	Q2 2024
DELLDell Technologies Inc.	$355K	0.48%	0.00%	0.0%	Q2 2024
IBMInternational Business Machines Corp	$346K	0.47%	0.00%	-6.2%	Q3 2023
HUBBHubbell Inc	$341K	0.46%	0.00%	Not reported	Q4 2021
CSCOCisco Systems, Inc.	$330K	0.45%	0.00%	+1.9%	Q4 2023
CCLCarnival Corp Ltd.	$317K	0.43%	0.00%	-6.7%	Q2 2022
DISWalt Disney Co	$289K	0.39%	0.00%	Not reported	Q4 2021
VVisa Inc.	$289K	0.39%	0.00%	+0.1%	Q4 2023
PNWPinnacle West Capital Corp	$264K	0.36%	0.00%	Not reported	Q2 2025
MMM3m Co	$254K	0.34%	0.00%	Not reported	Q2 2025
MRKMerck & Co., Inc.	$248K	0.34%	0.00%	Not reported	Q1 2024
BACBank of America Corp	$242K	0.33%	0.00%	+0.1%	Q4 2021
CMCSAComcast Corp	$221K	0.30%	0.00%	0.0%	Q4 2021
SOSouthern Co	$205K	0.28%	0.00%	+8.5%	Q3 2025
DIASPDR Dow Jones Industrial Average ETF Trust	$205K	0.28%	Not reported	New	Q4 2025
BBarrick Mining Corp	$203K	0.27%	0.00%	New	Q4 2025
Q3 2025Reported Oct 14, 202532 positions
AAPLApple Inc.	$1.97M	2.71%	0.00%	-1.6%	Q4 2021
MSFTMicrosoft Corp	$1.72M	2.36%	0.00%	+6.8%	Q4 2021
PMPhilip Morris International Inc.	$1.23M	1.68%	0.00%	-0.8%	Q3 2023
JPMJPMorgan Chase & Co	$1.17M	1.61%	0.00%	+0.1%	Q4 2021
MCDMcdonalds Corp	$762K	1.05%	0.00%	0.0%	Q4 2021
WMTWalmart Inc.	$725K	1.00%	0.00%	0.0%	Q2 2023
BROBrown & Brown, Inc.	$693K	0.95%	0.00%	+0.1%	Q4 2021
QQQInvesco QQQ Trust, Series 1	$645K	0.89%	Not reported	Not reported	Q4 2021
XOMExxonMobil Holdings Corp	$592K	0.81%	0.00%	+0.1%	Q3 2023
PGPROCTER & GAMBLE Co	$574K	0.79%	0.00%	+0.1%	Q4 2021
MOAltria Group, Inc.	$509K	0.70%	0.00%	Not reported	Q3 2023
MDLZMondelez International, Inc.	$480K	0.66%	0.00%	+0.2%	Q3 2023
JNJJohnson & Johnson	$435K	0.60%	0.00%	0.0%	Q4 2021
IWSImageware Systems Inc	$435K	0.60%	Not reported	+0.4%	Q4 2021
CVXChevron Corp	$421K	0.58%	0.00%	0.0%	Q1 2025
CATCaterpillar Inc	$412K	0.57%	0.00%	Not reported	Q3 2023
DELLDell Technologies Inc.	$400K	0.55%	0.00%	+0.4%	Q2 2024
AMGNAmgen Inc	$397K	0.55%	0.00%	+4.5%	Q4 2021
NVDANvidia Corp	$376K	0.52%	0.00%	Not reported	Q2 2024
IBMInternational Business Machines Corp	$352K	0.48%	0.00%	-7.6%	Q3 2023
HUBBHubbell Inc	$330K	0.45%	0.00%	Not reported	Q4 2021
CCLCarnival Corp Ltd.	$322K	0.44%	0.00%	-16.7%	Q2 2022
DISWalt Disney Co	$291K	0.40%	0.00%	0.0%	Q4 2021
CSCOCisco Systems, Inc.	$288K	0.39%	0.00%	+2.2%	Q4 2023
VVisa Inc.	$281K	0.39%	0.00%	Not reported	Q4 2023
PNWPinnacle West Capital Corp	$267K	0.37%	0.00%	Not reported	Q2 2025
MMM3m Co	$246K	0.34%	0.00%	Not reported	Q2 2025
CMCSAComcast Corp	$233K	0.32%	0.00%	Not reported	Q4 2021
BACBank of America Corp	$227K	0.31%	0.00%	+0.1%	Q4 2021
HDHome Depot, Inc.	$220K	0.30%	0.00%	Not reported	Q3 2023
SOSouthern Co	$206K	0.28%	0.00%	New	Q3 2025
OKEOneok Inc	$202K	0.28%	0.00%	Not reported	Q3 2024

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