Elser Financial Planning, Inc

13F filer · CIK 0002028202

Reported Jul 14, 2026

Net seller this quarter

13F portfolio value$2.31BU.S. long equity reported on 13F

Positions625 new · 17 closed

Net flow last quarter-$31.9MBuys minus sells

Top 10 positions weight60.8%Concentration

Holdings

13F · last 4 quarters free

Scroll for earlier quarters

Company	Value	% of portfolio	% of company	POSITION CHANGE qoq %	First reported
Q2 2026Reported Jul 14, 202662 positions
MBINMerchants Bancorp	$1.34B	58.12%	58.36%	-0.7%	Q4 2024
LLYELI LILLY & Co	$22.8M	0.99%	0.00%	-26.4%	Q2 2024
DFAXGulf Resources, Inc.	$18.9M	0.82%	Not reported	-0.8%	Q2 2024
AAPLApple Inc.	$7.45M	0.32%	0.00%	-6.9%	Q2 2024
JPMJPMorgan Chase & Co	$2.36M	0.10%	0.00%	-9.4%	Q2 2024
JNJJohnson & Johnson	$2.17M	0.09%	0.00%	+0.3%	Q3 2024
NVDANvidia Corp	$2.15M	0.09%	0.00%	-2.0%	Q2 2024
COSTCostco Wholesale Corp	$2.12M	0.09%	0.00%	-6.3%	Q2 2024
MSFTMicrosoft Corp	$1.91M	0.08%	0.00%	-14.2%	Q2 2024
BROBrown & Brown, Inc.	$1.89M	0.08%	0.01%	0.0%	Q2 2024
ANAutonation, Inc.	$1.6M	0.07%	0.02%	-17.5%	Q1 2026
GOOGLAlphabet Inc.	$1.54M	0.07%	0.00%	-5.3%	Q2 2024
NVSNovartis AG	$1.41M	0.06%	0.00%	Not reported	Q2 2024
MUMicron Technology Inc	$1.18M	0.05%	0.00%	+2.2%	Q4 2025
UNPUnion Pacific Corp	$1.01M	0.04%	0.00%	-46.0%	Q2 2024
INTCIntel Corp	$879K	0.04%	0.00%	+1.3%	Q3 2025
CATCaterpillar Inc	$850K	0.04%	0.00%	-37.6%	Q2 2024
APOApollo Global Management, Inc.	$837K	0.04%	0.00%	-3.3%	Q1 2026
NSCNorfolk Southern Corp	$742K	0.03%	0.00%	+0.1%	Q2 2024
ABBVAbbVie Inc.	$678K	0.03%	0.00%	+2.6%	Q2 2024
ORCLOracle Corp	$670K	0.03%	0.00%	+1.3%	Q2 2024
PGPROCTER & GAMBLE Co	$657K	0.03%	0.00%	-6.7%	Q2 2024
CSCOCisco Systems, Inc.	$598K	0.03%	0.00%	+2.6%	Q2 2024
BITWBitwise 10 Crypto Index ETF	$596K	0.03%	0.11%	Not reported	Q4 2025
EMXCEmax Holdings Corp	$593K	0.03%	Not reported	-1.4%	Q2 2024
CSXCSX Corp	$545K	0.02%	0.00%	+0.2%	Q2 2024
TSMTaiwan Semiconductor Manufacturing Co Ltd	$516K	0.02%	0.00%	+2.4%	Q4 2024
QQQInvesco QQQ Trust, Series 1	$498K	0.02%	Not reported	Not reported	Q2 2024
PEPPepsico Inc	$458K	0.02%	0.00%	+0.3%	Q2 2024
XOMExxonMobil Holdings Corp	$435K	0.02%	0.00%	-4.6%	Q2 2024
CLColgate Palmolive Co	$420K	0.02%	0.00%	-1.1%	Q2 2024
UNHUnitedhealth Group Inc	$416K	0.02%	0.00%	+17.5%	Q2 2024
TXNTexas Instruments Inc	$409K	0.02%	0.00%	+0.9%	Q2 2024
LOWLowes Companies Inc	$401K	0.02%	0.00%	+1.5%	Q2 2024
RRyder System Inc	$400K	0.02%	0.00%	+0.1%	Q3 2024
CVXChevron Corp	$392K	0.02%	0.00%	-45.9%	Q2 2024
SYKStryker Corp	$389K	0.02%	0.00%	-0.5%	Q2 2024
GLDSPDR Gold Trust	$384K	0.02%	0.00%	Not reported	Q2 2024
ALLEAllegion plc	$366K	0.02%	0.00%	-36.8%	Q1 2026
NEENextera Energy Inc	$353K	0.02%	0.00%	-0.1%	Q1 2026
AMEAmetek Inc/	$342K	0.01%	0.00%	New	Q2 2026
TSLATesla, Inc.	$330K	0.01%	0.00%	+6.2%	Q2 2024
QCOMQualcomm Inc	$322K	0.01%	0.00%	+6.7%	Q2 2024
MARMarriott International Inc	$317K	0.01%	0.00%	+0.4%	Q2 2024
METAMeta Platforms, Inc.	$313K	0.01%	Not reported	-47.6%	Q4 2024
WMTWalmart Inc.	$287K	0.01%	0.00%	-53.4%	Q4 2024
EPDEnterprise Products Partners L.P.	$275K	0.01%	0.00%	Not reported	Q3 2024
PHParker-Hannifin Corp	$266K	0.01%	0.00%	+0.7%	Q3 2025
MPLXMPLX LP	$264K	0.01%	0.00%	Not reported	Q4 2024
CBSHCommerce Bancshares Inc	$262K	0.01%	0.00%	+0.2%	Q2 2024

Q1 2026Reported Apr 16, 202674 positions
MBINMerchants Bancorp	$1.18B	57.21%	58.74%	Not reported	Q4 2024
LLYELI LILLY & Co	$24.3M	1.18%	0.00%	-1.5%	Q2 2024
DFAXGulf Resources, Inc.	$17.6M	0.85%	Not reported	+2222.7%	Q2 2024
AAPLApple Inc.	$6.97M	0.34%	0.00%	+1.1%	Q2 2024
COSTCostco Wholesale Corp	$2.44M	0.12%	0.00%	Not reported	Q2 2024
JPMJPMorgan Chase & Co	$2.32M	0.11%	0.00%	Not reported	Q2 2024
MSFTMicrosoft Corp	$2.18M	0.11%	0.00%	-1.3%	Q2 2024
JNJJohnson & Johnson	$2.1M	0.10%	0.00%	0.0%	Q3 2024
BROBrown & Brown, Inc.	$1.92M	0.09%	0.01%	-0.1%	Q2 2024
NVDANvidia Corp	$1.91M	0.09%	0.00%	Not reported	Q2 2024
ANAutonation, Inc.	$1.71M	0.08%	0.02%	New	Q1 2026
UNPUnion Pacific Corp	$1.66M	0.08%	0.00%	+0.2%	Q2 2024
NVSNovartis AG	$1.38M	0.07%	0.00%	Not reported	Q2 2024
GOOGLAlphabet Inc.	$1.34M	0.06%	0.00%	Not reported	Q2 2024
KOCoca Cola Co	$1.23M	0.06%	0.00%	-1.0%	Q4 2025
CATCaterpillar Inc	$920K	0.04%	0.00%	Not reported	Q2 2024
CVXChevron Corp	$883K	0.04%	0.00%	+0.1%	Q2 2024
FORAForian Inc.	$834K	0.04%	1.29%	Not reported	Q2 2024
BITWBitwise 10 Crypto Index ETF	$689K	0.03%	0.10%	Not reported	Q4 2025
PGPROCTER & GAMBLE Co	$688K	0.03%	0.00%	+0.3%	Q2 2024
WMTWalmart Inc.	$679K	0.03%	0.00%	Not reported	Q4 2024
NSCNorfolk Southern Corp	$674K	0.03%	0.00%	-0.1%	Q2 2024
ORCLOracle Corp	$645K	0.03%	0.00%	Not reported	Q2 2024
WPMWheaton Precious Metals Corp.	$639K	0.03%	0.00%	New	Q1 2026
APOApollo Global Management, Inc.	$617K	0.03%	0.00%	New	Q1 2026
METAMeta Platforms, Inc.	$603K	0.03%	Not reported	Not reported	Q4 2024
ABBVAbbVie Inc.	$555K	0.03%	0.00%	Not reported	Q2 2024
TTTrane Technologies plc	$549K	0.03%	0.00%	New	Q1 2026
XOMExxonMobil Holdings Corp	$542K	0.03%	0.00%	Not reported	Q2 2024
PEPPepsico Inc	$523K	0.03%	0.00%	-2.9%	Q2 2024
ALLEAllegion plc	$502K	0.02%	0.00%	New	Q1 2026
CSXCSX Corp	$465K	0.02%	0.00%	-0.4%	Q2 2024
TAt&T Inc.	$464K	0.02%	0.00%	New	Q1 2026
EMXCEmax Holdings Corp	$457K	0.02%	Not reported	Not reported	Q2 2024
GLDSPDR Gold Trust	$447K	0.02%	0.00%	Not reported	Q2 2024
LOWLowes Companies Inc	$413K	0.02%	0.00%	-0.3%	Q2 2024
SYKStryker Corp	$408K	0.02%	0.00%	-0.6%	Q2 2024
MRKMerck & Co., Inc.	$399K	0.02%	0.00%	New	Q1 2026
CLColgate Palmolive Co	$393K	0.02%	0.00%	+0.1%	Q2 2024
QQQInvesco QQQ Trust, Series 1	$391K	0.02%	Not reported	Not reported	Q2 2024
CSCOCisco Systems, Inc.	$387K	0.02%	0.00%	Not reported	Q2 2024
NEENextera Energy Inc	$377K	0.02%	0.00%	New	Q1 2026
MUMicron Technology Inc	$356K	0.02%	0.00%	+0.4%	Q4 2025
TSMTaiwan Semiconductor Manufacturing Co Ltd	$354K	0.02%	0.00%	Not reported	Q4 2024
GEVGE Vernova Inc.	$336K	0.02%	0.00%	New	Q1 2026
SHELShell plc	$311K	0.02%	0.00%	Not reported	Q4 2025
RRyder System Inc	$307K	0.01%	0.00%	Not reported	Q3 2024
INTCIntel Corp	$306K	0.01%	0.00%	+0.8%	Q3 2025
MCDMcdonalds Corp	$291K	0.01%	0.00%	+2.7%	Q2 2024
KRKroger Co	$286K	0.01%	0.00%	0.0%	Q2 2024

Q4 2025Reported Jan 15, 202649 positions
LLYELI LILLY & Co	$28.2M	20.38%	0.00%	+32.1%	Q2 2024
AAPLApple Inc.	$7.44M	5.38%	0.00%	+8.9%	Q2 2024
MSFTMicrosoft Corp	$2.92M	2.11%	0.00%	+21.7%	Q2 2024
BROBrown & Brown, Inc.	$2.35M	1.70%	0.01%	0.0%	Q2 2024
BRCBrady Corp	$2.12M	1.53%	Not reported	New	Q4 2025
AMZNAmazon Com Inc	$1.88M	1.36%	0.00%	+25.1%	Q2 2024
JNJJohnson & Johnson	$1.76M	1.28%	0.00%	+0.2%	Q3 2024
UNPUnion Pacific Corp	$1.59M	1.15%	0.00%	+87.0%	Q2 2024
KOCoca Cola Co	$1.13M	0.82%	0.00%	New	Q4 2025
BITWBitwise 10 Crypto Index ETF	$932K	0.67%	0.09%	New	Q4 2025
CATCaterpillar Inc	$733K	0.53%	0.00%	-3.8%	Q2 2024
DFAXGulf Resources, Inc.	$730K	0.53%	Not reported	Not reported	Q2 2024
PGPROCTER & GAMBLE Co	$686K	0.50%	0.00%	+6.5%	Q2 2024
NSCNorfolk Southern Corp	$681K	0.49%	0.00%	+0.1%	Q2 2024
CVXChevron Corp	$666K	0.48%	0.00%	+84.5%	Q2 2024
APHAmphenol Corp	$664K	0.48%	0.00%	Not reported	Q2 2024
WMTWalmart Inc.	$605K	0.44%	0.00%	+127.0%	Q4 2024
WRBBerkley W R Corp	$560K	0.40%	0.00%	New	Q4 2025
ALLAllstate Corp	$507K	0.37%	0.00%	+58.2%	Q2 2024
PEPPepsico Inc	$498K	0.36%	0.00%	0.0%	Q2 2024
SYKStryker Corp	$439K	0.32%	0.00%	-0.6%	Q2 2024
LOWLowes Companies Inc	$434K	0.31%	0.00%	-0.1%	Q2 2024
CSXCSX Corp	$416K	0.30%	0.00%	+0.1%	Q2 2024
QQQInvesco QQQ Trust, Series 1	$415K	0.30%	Not reported	-21.7%	Q2 2024
GLDSPDR Gold Trust	$413K	0.30%	0.00%	Not reported	Q2 2024
CLColgate Palmolive Co	$366K	0.26%	0.00%	+0.1%	Q2 2024
TSMTaiwan Semiconductor Manufacturing Co Ltd	$321K	0.23%	0.00%	Not reported	Q4 2024
BACBank of America Corp	$315K	0.23%	0.00%	New	Q4 2025
ELVElevance Health, Inc.	$313K	0.23%	0.00%	+4.8%	Q2 2024
QCOMQualcomm Inc	$301K	0.22%	0.00%	+0.1%	Q2 2024
INTUIntuit Inc.	$296K	0.21%	0.00%	Not reported	Q1 2025
ABTAbbott Laboratories	$290K	0.21%	0.00%	-0.6%	Q2 2024
RRyder System Inc	$290K	0.21%	0.00%	Not reported	Q3 2024
MCDMcdonalds Corp	$286K	0.21%	0.00%	-16.2%	Q2 2024
MUMicron Technology Inc	$285K	0.21%	0.00%	New	Q4 2025
MARMarriott International Inc	$284K	0.21%	0.00%	Not reported	Q2 2024
TJXTJX Companies Inc	$251K	0.18%	0.00%	Not reported	Q2 2024
RTXRTX Corp	$248K	0.18%	0.00%	+6.6%	Q3 2025
KRKroger Co	$247K	0.18%	0.00%	-44.7%	Q2 2024
SHELShell plc	$244K	0.18%	0.00%	New	Q4 2025
HDHome Depot, Inc.	$242K	0.18%	0.00%	-2.4%	Q3 2024
EPDEnterprise Products Partners L.P.	$240K	0.17%	0.00%	Not reported	Q3 2024
PHParker-Hannifin Corp	$238K	0.17%	0.00%	Not reported	Q3 2025
CBSHCommerce Bancshares Inc	$237K	0.17%	0.00%	0.0%	Q2 2024
TXNTexas Instruments Inc	$232K	0.17%	0.00%	-3.4%	Q2 2024
LBRDKLiberty Broadband Corp	$230K	0.17%	Not reported	New	Q4 2025
INTCIntel Corp	$227K	0.16%	0.00%	+0.6%	Q3 2025
PFEPfizer Inc	$223K	0.16%	0.00%	New	Q4 2025
LMTLockheed Martin Corp	$222K	0.16%	0.00%	+0.2%	Q1 2025
Q3 2025Reported Oct 24, 202541 positions
LLYELI LILLY & Co	$16.3M	19.61%	0.00%	-4.7%	Q2 2024
AAPLApple Inc.	$6.46M	7.78%	0.00%	-3.5%	Q2 2024
BROBrown & Brown, Inc.	$2.76M	3.32%	0.01%	-0.1%	Q2 2024
MSFTMicrosoft Corp	$2.56M	3.08%	0.00%	+2.4%	Q2 2024
JNJJohnson & Johnson	$1.58M	1.90%	0.00%	-0.1%	Q3 2024
AMZNAmazon Com Inc	$1.45M	1.74%	0.00%	+0.6%	Q2 2024
UNPUnion Pacific Corp	$863K	1.04%	0.00%	-1.1%	Q2 2024
NSCNorfolk Southern Corp	$703K	0.85%	0.00%	+0.3%	Q2 2024
DFAXGulf Resources, Inc.	$700K	0.84%	Not reported	Not reported	Q2 2024
PGPROCTER & GAMBLE Co	$684K	0.82%	0.00%	0.0%	Q2 2024
CATCaterpillar Inc	$652K	0.79%	0.00%	+3.0%	Q2 2024
APHAmphenol Corp	$607K	0.73%	0.00%	-21.7%	Q2 2024
QQQInvesco QQQ Trust, Series 1	$523K	0.63%	Not reported	-5.9%	Q2 2024
PEPPepsico Inc	$494K	0.60%	0.00%	+0.1%	Q2 2024
KRKroger Co	$474K	0.57%	0.00%	-0.5%	Q2 2024
SYKStryker Corp	$460K	0.55%	0.00%	+0.3%	Q2 2024
LOWLowes Companies Inc	$445K	0.54%	0.00%	-0.6%	Q2 2024
CSXCSX Corp	$408K	0.49%	0.00%	+0.7%	Q2 2024
CVXChevron Corp	$363K	0.44%	0.00%	+1.3%	Q2 2024
CLColgate Palmolive Co	$362K	0.44%	0.00%	-0.1%	Q2 2024
MCDMcdonalds Corp	$334K	0.40%	0.00%	-0.1%	Q2 2024
ALLAllstate Corp	$323K	0.39%	0.00%	-0.3%	Q2 2024
ABTAbbott Laboratories	$310K	0.37%	0.00%	-3.4%	Q2 2024
INTUIntuit Inc.	$304K	0.37%	0.00%	-1.1%	Q1 2025
TSMTaiwan Semiconductor Manufacturing Co Ltd	$304K	0.37%	0.00%	Not reported	Q4 2024
QCOMQualcomm Inc	$297K	0.36%	0.00%	+3.7%	Q2 2024
ELVElevance Health, Inc.	$290K	0.35%	0.00%	-2.9%	Q2 2024
RRyder System Inc	$289K	0.35%	0.00%	Not reported	Q3 2024
HDHome Depot, Inc.	$285K	0.34%	0.00%	-0.6%	Q3 2024
SPXCSPX Technologies, Inc.	$283K	0.34%	0.02%	New	Q3 2025
CBSHCommerce Bancshares Inc	$254K	0.31%	0.00%	+0.1%	Q2 2024
TXNTexas Instruments Inc	$252K	0.30%	0.00%	-2.5%	Q2 2024
MARMarriott International Inc	$243K	0.29%	0.00%	-0.8%	Q2 2024
WMTWalmart Inc.	$243K	0.29%	0.00%	0.0%	Q4 2024
EPDEnterprise Products Partners L.P.	$235K	0.28%	0.00%	Not reported	Q3 2024
TJXTJX Companies Inc	$233K	0.28%	0.00%	-19.9%	Q2 2024
INTCIntel Corp	$228K	0.28%	0.00%	New	Q3 2025
LMTLockheed Martin Corp	$228K	0.28%	0.00%	-0.2%	Q1 2025
NVONovo Nordisk A S	$218K	0.26%	Not reported	Not reported	Q2 2024
RTXRTX Corp	$211K	0.25%	0.00%	New	Q3 2025
PHParker-Hannifin Corp	$205K	0.25%	0.00%	New	Q3 2025

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