Sterling Investment Counsel, LLC
Net seller this quarter
$425M
122
-$1.63M
19.1%
Holdings
| Company | Value | % of portfolio | % of company | POSITION CHANGE qoq % | First reported |
|---|---|---|---|---|---|
| Q2 2026 | |||||
 AAPL | $17.1M | 4.03% | 0.00% | -2.4% | Q4 2021 |
 GOOGL | $11.5M | 2.70% | 0.00% | 0.0% | Q4 2021 |
 NVDA | $9.65M | 2.27% | 0.00% | +4.6% | Q4 2021 |
 EMXC | $9.59M | 2.26% | Not reported | +0.4% | Q4 2022 |
 AMZN | $7.33M | 1.73% | 0.00% | +1.8% | Q4 2021 |
 MSFT | $6.69M | 1.58% | 0.00% | +3.2% | Q4 2021 |
 BRK.B | $5.49M | 1.29% | Not reported | -0.8% | Q4 2021 |
 JPM | $4.75M | 1.12% | 0.00% | -2.6% | Q4 2021 |
 PANW | $4.46M | 1.05% | 0.00% | +4.4% | Q2 2022 |
 META | $4.41M | 1.04% | Not reported | +8.1% | Q4 2021 |
 WMT | $4.02M | 0.95% | 0.00% | -0.1% | Q4 2021 |
 V | $3.9M | 0.92% | 0.00% | -0.7% | Q4 2021 |
 GEV | $3.57M | 0.84% | 0.00% | -0.1% | Q2 2025 |
 KO | $3.25M | 0.76% | 0.00% | +1.4% | Q4 2021 |
 SPY | $3.04M | 0.71% | Not reported | -0.1% | Q4 2021 |
 LLY | $2.79M | 0.66% | 0.00% | +0.9% | Q4 2021 |
| GOOG | $2.75M | 0.65% | Not reported | -1.2% | Q4 2021 |
 AVGO | $2.57M | 0.61% | 0.00% | +4.5% | Q3 2024 |
 ABBV | $2.33M | 0.55% | 0.00% | +4.9% | Q4 2021 |
 CFG | $2.3M | 0.54% | 0.01% | +1.8% | Q4 2021 |
 ETN | $2.23M | 0.52% | 0.00% | -1.0% | Q1 2023 |
 ADI | $2.06M | 0.48% | 0.00% | -0.6% | Q3 2023 |
 APH | $2.06M | 0.48% | 0.00% | +3.2% | Q1 2025 |
 NOW | $2M | 0.47% | 0.00% | +18.9% | Q2 2022 |
 C | $1.94M | 0.46% | 0.00% | +1.8% | Q1 2024 |
 AEP | $1.83M | 0.43% | 0.00% | +2.6% | Q4 2021 |
 HD | $1.73M | 0.41% | 0.00% | +2.5% | Q4 2021 |
 MRK | $1.71M | 0.40% | 0.00% | +2.0% | Q4 2021 |
 STX | $1.69M | 0.40% | 0.00% | -1.7% | Q4 2025 |
 QQQ | $1.64M | 0.39% | Not reported | +0.1% | Q1 2022 |
 TMO | $1.55M | 0.36% | 0.00% | +6.6% | Q4 2021 |
 MCD | $1.52M | 0.36% | 0.00% | +6.1% | Q4 2021 |
 PH | $1.49M | 0.35% | 0.00% | +1.8% | Q2 2022 |
 GLW | $1.48M | 0.35% | 0.00% | -31.9% | Q4 2021 |
 COST | $1.47M | 0.35% | 0.00% | +0.8% | Q4 2021 |
 UBER | $1.43M | 0.34% | 0.00% | +6.3% | Q1 2024 |
 AMAT | $1.36M | 0.32% | 0.00% | -3.8% | Q4 2021 |
 CAH | $1.35M | 0.32% | 0.00% | -49.8% | Q4 2022 |
 MU | $1.28M | 0.30% | 0.00% | -8.9% | Q4 2025 |
 VOT | $1.15M | 0.27% | Not reported | -11.3% | Q4 2021 |
 BLK | $1.15M | 0.27% | 0.00% | +3.7% | Q1 2023 |
 GILD | $1.14M | 0.27% | 0.00% | +2.3% | Q4 2022 |
 JNJ | $1.06M | 0.25% | 0.00% | +0.5% | Q4 2021 |
 CRM | $1.05M | 0.25% | 0.00% | +5.9% | Q4 2021 |
 DE | $1.04M | 0.24% | 0.00% | +0.1% | Q2 2022 |
 MTB | $1M | 0.24% | 0.00% | +0.1% | Q4 2021 |
| SPMD | $1M | 0.24% | Not reported | -12.8% | Q1 2022 |
 TSLA | $964K | 0.23% | 0.00% | -1.0% | Q4 2021 |
 EQIX | $952K | 0.22% | 0.00% | +2.6% | Q3 2025 |
 MA | $928K | 0.22% | 0.00% | -0.9% | Q4 2021 |
| Q1 2026 | |||||
| AAPL | $15.4M | 4.31% | 0.00% | -7.2% | Q4 2021 |
| GOOGL | $9.24M | 2.59% | 0.00% | -4.5% | Q4 2021 |
| NVDA | $8.04M | 2.25% | 0.00% | +3.6% | Q4 2021 |
| EMXC | $7.34M | 2.06% | Not reported | +3.8% | Q4 2022 |
| MSFT | $6.43M | 1.80% | 0.00% | +3.0% | Q4 2021 |
| AMZN | $6.3M | 1.76% | 0.00% | +1.0% | Q4 2021 |
| BRK.B | $5.3M | 1.49% | Not reported | +0.8% | Q4 2021 |
| WMT | $4.41M | 1.24% | 0.00% | +0.2% | Q4 2021 |
| JPM | $4.38M | 1.23% | 0.00% | -3.6% | Q4 2021 |
| META | $4.14M | 1.16% | Not reported | +6.2% | Q4 2021 |
| V | $3.46M | 0.97% | 0.00% | -4.3% | Q4 2021 |
| KO | $3M | 0.84% | 0.00% | -1.3% | Q4 2021 |
| GEV | $2.65M | 0.74% | 0.00% | +2.1% | Q2 2025 |
| SPY | $2.65M | 0.74% | Not reported | -0.4% | Q4 2021 |
| CAH | $2.4M | 0.67% | 0.00% | 0.0% | Q4 2022 |
| GOOG | $2.26M | 0.63% | Not reported | -8.2% | Q4 2021 |
| LLY | $2.12M | 0.59% | 0.00% | +0.8% | Q4 2021 |
| AVGO | $2.02M | 0.57% | 0.00% | +1.3% | Q3 2024 |
| PANW | $2.01M | 0.56% | 0.00% | +10.8% | Q2 2022 |
| CFG | $1.94M | 0.54% | 0.01% | +1.2% | Q4 2021 |
| ABBV | $1.92M | 0.54% | 0.00% | +1.5% | Q4 2021 |
| ETN | $1.89M | 0.53% | 0.00% | +8.3% | Q1 2023 |
| NOW | $1.77M | 0.50% | 0.00% | +65.6% | Q2 2022 |
| AEP | $1.71M | 0.48% | 0.00% | +0.1% | Q4 2021 |
| ADI | $1.66M | 0.47% | 0.00% | +4.5% | Q3 2023 |
| MCD | $1.65M | 0.46% | 0.00% | +0.7% | Q4 2021 |
| MRK | $1.57M | 0.44% | 0.00% | +1.4% | Q4 2021 |
| HD | $1.57M | 0.44% | 0.00% | -5.0% | Q4 2021 |
| COST | $1.55M | 0.44% | 0.00% | -21.3% | Q4 2021 |
| C | $1.54M | 0.43% | 0.00% | +1.3% | Q1 2024 |
| APH | $1.43M | 0.40% | 0.00% | +2.8% | Q1 2025 |
| TMO | $1.43M | 0.40% | 0.00% | +6.8% | Q4 2021 |
| UBER | $1.34M | 0.38% | 0.00% | -1.4% | Q1 2024 |
| PH | $1.34M | 0.37% | 0.00% | -3.5% | Q2 2022 |
| QQQ | $1.29M | 0.36% | Not reported | +22.6% | Q1 2022 |
| GILD | $1.23M | 0.34% | 0.00% | +33.5% | Q4 2022 |
| CRM | $1.18M | 0.33% | 0.00% | +24.9% | Q4 2021 |
| GLW | $1.16M | 0.32% | 0.00% | -23.9% | Q4 2021 |
| BLK | $1.11M | 0.31% | 0.00% | +3.1% | Q1 2023 |
| VOT | $1.09M | 0.31% | Not reported | -25.6% | Q4 2021 |
| JNJ | $1.01M | 0.28% | 0.00% | +1.1% | Q4 2021 |
| SPMD | $1.01M | 0.28% | Not reported | -13.6% | Q1 2022 |
| DE | $923K | 0.26% | 0.00% | +2.4% | Q2 2022 |
| MA | $910K | 0.26% | 0.00% | -1.5% | Q4 2021 |
| EQIX | $872K | 0.24% | 0.00% | +19.3% | Q3 2025 |
| MTB | $871K | 0.24% | 0.00% | +0.1% | Q4 2021 |
| TSLA | $861K | 0.24% | 0.00% | -5.4% | Q4 2021 |
 SYK | $833K | 0.23% | 0.00% | +5.5% | Q1 2023 |
 XOM | $798K | 0.22% | 0.00% | -17.9% | Q4 2022 |
 MELI | $745K | 0.21% | 0.00% | +1.2% | Q1 2024 |
| Q4 2025 | |||||
| AAPL | $17.5M | 5.02% | 0.00% | +16.8% | Q4 2021 |
| GOOGL | $9.74M | 2.79% | 0.00% | +19.8% | Q4 2021 |
| NVDA | $8.03M | 2.30% | 0.00% | +13.1% | Q4 2021 |
| MSFT | $7.87M | 2.25% | 0.00% | +37.9% | Q4 2021 |
| AMZN | $6.87M | 1.97% | 0.00% | +8.4% | Q4 2021 |
| EMXC | $6.53M | 1.87% | Not reported | -0.2% | Q4 2022 |
| BRK.B | $5.47M | 1.57% | Not reported | +10.3% | Q4 2021 |
| JPM | $4.72M | 1.35% | 0.00% | +14.0% | Q4 2021 |
| META | $4.48M | 1.28% | Not reported | +12.3% | Q4 2021 |
| V | $4.12M | 1.18% | 0.00% | +19.1% | Q4 2021 |
| WMT | $3.85M | 1.10% | 0.00% | +15.1% | Q4 2021 |
| SPY | $2.79M | 0.80% | Not reported | -0.2% | Q4 2021 |
| KO | $2.74M | 0.78% | 0.00% | +21.2% | Q4 2021 |
| GOOG | $2.47M | 0.71% | Not reported | +15.5% | Q4 2021 |
| LLY | $2.44M | 0.70% | 0.00% | +3.4% | Q4 2021 |
| CAH | $2.34M | 0.67% | 0.00% | Not reported | Q4 2022 |
| AVGO | $2.11M | 0.60% | 0.00% | +25.3% | Q3 2024 |
| PANW | $2.08M | 0.60% | 0.00% | +3.1% | Q2 2022 |
| GEV | $1.95M | 0.56% | 0.00% | +2.5% | Q2 2025 |
| ABBV | $1.91M | 0.55% | 0.00% | +17.2% | Q4 2021 |
| HD | $1.8M | 0.51% | 0.00% | +45.6% | Q4 2021 |
 DIS | $1.78M | 0.51% | 0.00% | +15.3% | Q4 2021 |
| COST | $1.77M | 0.51% | 0.00% | +126.5% | Q4 2021 |
| CFG | $1.73M | 0.50% | 0.01% | +39.0% | Q4 2021 |
| MCD | $1.59M | 0.46% | 0.00% | +37.6% | Q4 2021 |
| NOW | $1.57M | 0.45% | 0.00% | +4.1% | Q2 2022 |
| ETN | $1.55M | 0.44% | 0.00% | +1.0% | Q1 2023 |
| UBER | $1.54M | 0.44% | 0.00% | +3.3% | Q1 2024 |
| TMO | $1.53M | 0.44% | 0.00% | +42.0% | Q4 2021 |
| APH | $1.49M | 0.43% | 0.00% | -3.8% | Q1 2025 |
| VOT | $1.48M | 0.42% | Not reported | +407.3% | Q4 2021 |
| C | $1.41M | 0.41% | 0.00% | +39.9% | Q1 2024 |
| AEP | $1.39M | 0.40% | 0.00% | +68.5% | Q4 2021 |
| CRM | $1.36M | 0.39% | 0.00% | +12.5% | Q4 2021 |
| ADI | $1.35M | 0.39% | 0.00% | +1.4% | Q3 2023 |
| MRK | $1.34M | 0.38% | 0.00% | +39.3% | Q4 2021 |
| PH | $1.33M | 0.38% | 0.00% | +24.4% | Q2 2022 |
| BLK | $1.19M | 0.34% | 0.00% | -11.5% | Q1 2023 |
| SPMD | $1.14M | 0.33% | Not reported | +0.1% | Q1 2022 |
| QQQ | $1.12M | 0.32% | Not reported | Not reported | Q1 2022 |
| TSLA | $1.08M | 0.31% | 0.00% | +5.9% | Q4 2021 |
| MA | $999K | 0.29% | 0.00% | +226.3% | Q4 2021 |
| GLW | $979K | 0.28% | 0.00% | -9.6% | Q4 2021 |
| MELI | $858K | 0.25% | 0.00% | +15.8% | Q1 2024 |
| JNJ | $850K | 0.24% | 0.00% | -0.8% | Q4 2021 |
| MTB | $849K | 0.24% | 0.00% | -5.0% | Q4 2021 |
| SYK | $845K | 0.24% | 0.00% | -3.4% | Q1 2023 |
| GILD | $810K | 0.23% | 0.00% | +1.0% | Q4 2022 |
| DIA | $761K | 0.22% | Not reported | -1.3% | Q4 2021 |
| BRK.A | $755K | 0.22% | Not reported | Not reported | Q1 2025 |
| Q3 2025 | |||||
| AAPL | $14.2M | 4.56% | 0.00% | +20.2% | Q4 2021 |
| NVDA | $7.34M | 2.35% | 0.00% | +38.3% | Q4 2021 |
| GOOGL | $6.83M | 2.19% | 0.00% | +26.7% | Q4 2021 |
| MSFT | $6.34M | 2.03% | 0.00% | +46.9% | Q4 2021 |
| EMXC | $6.08M | 1.95% | Not reported | +40.4% | Q4 2022 |
| AMZN | $6.06M | 1.94% | 0.00% | +79.4% | Q4 2021 |
| BRK.B | $5M | 1.60% | Not reported | +17.7% | Q4 2021 |
| META | $4.46M | 1.43% | Not reported | +75.6% | Q4 2021 |
| JPM | $4.28M | 1.37% | 0.00% | +79.3% | Q4 2021 |
| V | $3.43M | 1.10% | 0.00% | +134.2% | Q4 2021 |
| WMT | $3.17M | 1.02% | 0.00% | +248.7% | Q4 2021 |
| SPY | $2.73M | 0.88% | Not reported | +552.4% | Q4 2021 |
| PANW | $2.23M | 0.72% | 0.00% | +360.9% | Q2 2022 |
| KO | $2.18M | 0.70% | 0.00% | +174.4% | Q4 2021 |
| NOW | $1.81M | 0.58% | 0.00% | +504.9% | Q2 2022 |
| GOOG | $1.81M | 0.58% | Not reported | +519.0% | Q4 2021 |
| ETN | $1.8M | 0.58% | 0.00% | +223.8% | Q1 2023 |
| UBER | $1.79M | 0.57% | 0.00% | +119.8% | Q1 2024 |
| GEV | $1.79M | 0.57% | 0.00% | +429.1% | Q2 2025 |
| CAH | $1.78M | 0.57% | 0.00% | Not reported | Q4 2022 |
| ABBV | $1.72M | 0.55% | 0.00% | +128.4% | Q4 2021 |
| AVGO | $1.69M | 0.54% | 0.00% | +113.0% | Q3 2024 |
| LLY | $1.69M | 0.54% | 0.00% | +427.9% | Q4 2021 |
| DIS | $1.56M | 0.50% | 0.00% | +130.5% | Q4 2021 |
| BLK | $1.47M | 0.47% | 0.00% | +275.8% | Q1 2023 |
| APH | $1.42M | 0.45% | 0.00% | +333.8% | Q1 2025 |
| HD | $1.4M | 0.45% | 0.00% | +76.8% | Q4 2021 |
| CFG | $1.22M | 0.39% | 0.01% | +58.9% | Q4 2021 |
| ADI | $1.21M | 0.39% | 0.00% | +443.7% | Q3 2023 |
| MCD | $1.16M | 0.37% | 0.00% | +70.8% | Q4 2021 |
| SPMD | $1.13M | 0.36% | Not reported | +2.5% | Q1 2022 |
| QQQ | $1.09M | 0.35% | Not reported | Not reported | Q1 2022 |
| CRM | $1.06M | 0.34% | 0.00% | +234.9% | Q4 2021 |
| TSLA | $1.03M | 0.33% | 0.00% | +25.8% | Q4 2021 |
| GLW | $1.01M | 0.33% | 0.00% | +0.4% | Q4 2021 |
| C | $976K | 0.31% | 0.00% | +190.3% | Q1 2024 |
| PH | $942K | 0.30% | 0.00% | +170.2% | Q2 2022 |
| TMO | $927K | 0.30% | 0.00% | +199.2% | Q4 2021 |
| SYK | $920K | 0.29% | 0.00% | Not reported | Q1 2023 |
| MTB | $876K | 0.28% | 0.00% | +0.7% | Q4 2021 |
| AEP | $868K | 0.28% | 0.00% | +74.6% | Q4 2021 |
| MELI | $860K | 0.28% | 0.00% | +4.8% | Q1 2024 |
| COST | $809K | 0.26% | 0.00% | -34.7% | Q4 2021 |
| MRK | $777K | 0.25% | 0.00% | +54.7% | Q4 2021 |
| JNJ | $768K | 0.25% | 0.00% | Not reported | Q4 2021 |
| BRK.A | $754K | 0.24% | Not reported | Not reported | Q1 2025 |
| DIA | $744K | 0.24% | Not reported | Not reported | Q4 2021 |
| DE | $732K | 0.23% | 0.00% | +250.6% | Q2 2022 |
| GILD | $725K | 0.23% | 0.00% | Not reported | Q4 2022 |
 TMP | $681K | 0.22% | 0.07% | +0.2% | Q3 2022 |