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Viant Technology Inc. insider trading

DSPNASDAQ
$12.24-0.49 (-3.81%)as of Oct 2, 2026

“Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.” — Peter Lynch

Insider Trading vs Stock Price

Insider Trading vs Stock Price data

Showing the 1Y range: Oct 2, 2025 to Oct 2, 2026. Price (+46.1%). 0 insider transactions plotted in this window as 0 markers; nearby trades of the same kind are grouped.

Transactions plotted on the price chart
DateCategoryPersonRoleActionAmountChange in holding
Open market purchase
Open market sell
Marker size reflects transaction size.

Net dollar flow · Buy / Sell balance

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Key players

  • CVCapital V LLC10% Owner40.9318%of company
  • LMLarry MaddenChief Financial Officer1.6215%of company
  • CVChristopher VanderhookChief Operating Officer1.3496%of company
  • TVTimothy VanderhookCEO and Chairman0.9474%of company
  • VYVivian YangDirector0.5132%of company
  • BWBrett WilsonDirector0.2388%of company
  • CJCraig Justin AbrahamsDirector0.185%of company
  • MOMax O. ValdesDirector0.1393%of company

AI Activity Analysis

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Insider activity

Fromto
CompanyInsider / roleActionΔOwnAvg priceAmount
DSPLarry MaddenChief Financial OfficerOpen market sell$177K-4.1%$12.10$177KSep 18, 2026Sep 18, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$213K-4.6%$12.52$213KSep 16, 2026Sep 18, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$19.6K-0.4%$13.68$19.6KAug 11, 2026Aug 13, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$339K-6.1%$13.03$339KAug 11, 2026Aug 13, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$30.1K-0.7%$10.69$30.1KJul 23, 2026Jul 27, 2026
DSPCapital V LLC10% OwnerOpen market sell$135K-0.1%$10.47$135KJul 23, 2026Jul 23, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$45.1K-0.1%$10.47$45.1KJul 23, 2026Jul 23, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$45.1K-0.1%$10.47$45.1KJul 23, 2026Jul 23, 2026
DSPCapital V LLC10% OwnerOpen market sell$166K-0.1%$11.03$166KJul 22, 2026Jul 23, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$55.2K-0.1%$11.03$55.2KJul 22, 2026Jul 23, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$55.2K-0.1%$11.03$55.2KJul 22, 2026Jul 23, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$143K-2.6%$12.69$143KJul 8, 2026Jul 8, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$118K-2.0%$12.86$118KJul 7, 2026Jul 8, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$129K-2.2%$12.78$129KJul 6, 2026Jul 8, 2026
DSPCapital V LLC10% OwnerOpen market sell$82.2K0.0%$10.96$82.2KJun 18, 2026Jun 18, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$27.4K0.0%$10.96$27.4KJun 18, 2026Jun 18, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$27.4K0.0%$10.96$27.4KJun 18, 2026Jun 18, 2026
DSPCapital V LLC10% OwnerOpen market sell$166K-0.1%$11.09$166KJun 17, 2026Jun 18, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$55.5K-0.1%$11.09$55.5KJun 17, 2026Jun 18, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$55.5K-0.1%$11.09$55.5KJun 17, 2026Jun 18, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$282K-5.2%$11.10$282KJun 15, 2026Jun 15, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$101K-3.0%$11.10$101KJun 15, 2026Jun 15, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$101K-4.2%$11.10$101KJun 15, 2026Jun 15, 2026
DSPMax O. ValdesDirectorOpen market sell$40.5K-10.3%$11.97$40.5KJun 9, 2026Jun 10, 2026
DSPMax O. ValdesDirectorOpen market sell$39.9K-9.1%$12.10$39.9KJun 8, 2026Jun 10, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$178K-2.9%$12.10$178KJun 8, 2026Jun 8, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$228K-3.6%$12.24$228KJun 5, 2026Jun 8, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$27K0.0%$10.79$27KMay 21, 2026May 21, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$27K0.0%$10.79$27KMay 21, 2026May 21, 2026
DSPCapital V LLC10% OwnerOpen market sell$80.9K0.0%$10.79$80.9KMay 21, 2026May 21, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$53K-0.1%$10.60$53KMay 20, 2026May 21, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$53K-0.1%$10.60$53KMay 20, 2026May 21, 2026
DSPCapital V LLC10% OwnerOpen market sell$159K-0.1%$10.60$159KMay 20, 2026May 21, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$41.5K-0.7%$11.95$41.5KMay 11, 2026May 12, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$156K-2.6%$11.29$156KMay 11, 2026May 12, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$220K-3.4%$11.85$220KMay 8, 2026May 12, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$130K-2.3%$10.16$130KApr 23, 2026Apr 23, 2026
DSPCapital V LLC10% OwnerOpen market sell$90.1K0.0%$10.74$90.1KApr 22, 2026Apr 22, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$30K0.0%$10.74$30KApr 22, 2026Apr 22, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$30K0.0%$10.74$30KApr 22, 2026Apr 22, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$142K-2.3%$10.74$142KApr 22, 2026Apr 23, 2026
DSPCapital V LLC10% OwnerOpen market sell$154K-0.1%$10.91$154KApr 21, 2026Apr 22, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$51.3K-0.1%$10.91$51.3KApr 21, 2026Apr 22, 2026
DSPTimothy VanderhookCEO and ChairmanOpen market sell$51.3K-0.1%$10.91$51.3KApr 21, 2026Apr 22, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$145K-2.2%$10.91$145KApr 21, 2026Apr 23, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$82.5K-1.2%$11.31$82.5KApr 6, 2026Apr 7, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$111K-1.7%$10.94$111KApr 2, 2026Apr 3, 2026
DSPLarry MaddenChief Financial OfficerOpen market sell$83.5K-1.2%$11.27$83.5KApr 1, 2026Apr 3, 2026
DSPCapital V LLC10% OwnerOpen market sell$100K0.0%$11.42$100KMar 19, 2026Mar 19, 2026
DSPChristopher VanderhookChief Operating OfficerOpen market sell$33.3K0.0%$11.42$33.3KMar 19, 2026Mar 19, 2026
50 of 80 transactions
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