Sally Beauty Holdings, Inc. insider trading

SBHNYSE

$16.04-0.20 (-1.23% today)

“Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.” — Peter Lynch

Insider Trading vs Stock Price data

Showing the 1Y range: Oct 6, 2025 to Oct 5, 2026. Price (-2.7%). 0 insider transactions plotted in this window as 0 markers; nearby trades of the same kind are grouped.

Transactions plotted on the price chart
Date	Category	Person	Role	Action	Amount	Change in holding

Open market purchase

Open market sell

Marker size reflects transaction size.

Net dollar flow · Buy / Sell balance

Premium

Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25

Unlock quarterly net flow

Key players

DPDenise PaulonisPresident & CEO0.6485%of company
MGMark Gregory SpinksPresident Beauty Systems Group0.1378%of company
JHJohn Howard Goss Jr.SVP & President Sally Beauty0.1234%of company
SCScott C. ShermanSVP, CLO and CHRO0.0615%of company
DKDorlisa K. FlurDirector0.061%of company
ENErin Nealy CoxDirector0.0598%of company
MBMary Beth Beth EdwardsSee remarks0.0516%of company
JNJeffrey N. BoyerDirector0.0454%of company
RRRachel Rothe BishopDirector0.0387%of company
LMLawrence MolloyDirector0.032%of company

AI Activity Analysis

Premium

Coming soonAI reads of insider activity will appear here for Premium accounts.

Insider activity

Fromto

Company	Insider / role	Action	ΔOwn	Avg price	Amount
SBH	Kim McIntoshGVP, CONTROLLER & CAO	Open market sell$92.7K	-21.7%	$15.71	$92.7K	Dec 11, 2025	Dec 12, 2025
SBH	Scott C. ShermanSVP, CLO and CHRO	Open market sell$244K	-20.7%	$16.27	$244K	Dec 1, 2025	Dec 3, 2025

End of history · 2 transactions