Vital Farms, Inc. insider trading
VITL$9.40+0.15 (+1.62% today)
“Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.”
Insider Trading vs Stock Price
Insider Trading vs Stock Price data
Showing the 1Y range: Oct 6, 2025 to Oct 6, 2026. Price (-77.6%). 0 insider transactions plotted in this window as 0 markers; nearby trades of the same kind are grouped.
| Date | Category | Person | Role | Action | Amount | Change in holding |
|---|
Open market purchase
Open market sellNet dollar flow · Buy / Sell balance
PremiumQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Unlock quarterly net flowKey players
- MOMatthew Ohayer15.6673%
- RDRussell Diez-Canseco1.6446%
- KKKarl Khoury0.3033%
- PNPeter Nicholas Pappas0.1993%
- TWThilo Wrede0.177%
- SCStephanie Coon0.1463%
- GRGisel Ruiz0.1327%
- JBJoanne Bal0.1301%
- KMKathryn McKeon0.1171%
- CGChamberlain Glenda J. Flanagan0.1117%
AI Activity Analysis
PremiumComing soon
Insider activity
Fromto
| Company | Insider / role | Action | ΔOwn | Avg price | Amount | ||
|---|---|---|---|---|---|---|---|
| VITL | Reena Chauhan van Hoven | Open market purchase$20K | +9.5% | $8.92 | $20K | May 19, 2026 | May 21, 2026 |
| VITL | Chamberlain Glenda J. Flanagan | Open market purchase$50.8K | +19.4% | $8.33 | $50.8K | May 18, 2026 | May 21, 2026 |
| VITL | Stephanie Coon | Open market purchase$49.6K | +10.5% | $8.42 | $49.6K | May 15, 2026 | May 19, 2026 |
| VITL | Kofi Owusu Amoo-Gottfried | Open market purchase$20.1K | +8.3% | $8.45 | $20.1K | May 15, 2026 | May 19, 2026 |
| VITL | Kelly J. Kennedy | Open market purchase$21K | +12.2% | $8.40 | $21K | May 14, 2026 | May 21, 2026 |
| VITL | William B. Cyr | Open market purchase$51.1K | +77.0% | $8.52 | $51.1K | May 14, 2026 | May 21, 2026 |
| VITL | Joseph Michael Holland | Open market purchase$99.9K | +48.6% | $8.00 | $99.9K | May 14, 2026 | May 21, 2026 |
| VITL | Kathryn McKeon | Open market purchase$5K | +1.2% | $8.28 | $5K | May 14, 2026 | May 18, 2026 |
| VITL | Peter Nicholas Pappas | Open market purchase$29.8K | +4.3% | $8.51 | $29.8K | May 14, 2026 | May 18, 2026 |
| VITL | Gisel Ruiz | Open market purchase$50K | +15.2% | $8.13 | $50K | May 13, 2026 | May 19, 2026 |
| VITL | Denny Marie Post | Open market purchase$24.7K | +18.4% | $8.23 | $24.7K | May 13, 2026 | May 15, 2026 |
| VITL | Karl Khoury | Open market purchase$92.3K | +4.4% | $18.45 | $92.3K | Mar 9, 2026 | Mar 11, 2026 |
| VITL | Matthew Ohayer | Open market sell$305K | -0.2% | $20.33 | $305K | Mar 2, 2026 | Mar 13, 2026 |
| VITL | William B. Cyr | Open market purchase$98.3K | +156.0% | $20.70 | $98.3K | Mar 2, 2026 | Mar 4, 2026 |
| VITL | Matthew Ohayer | Open market sell$45.3K | 0.0% | $28.33 | $45.3K | Feb 2, 2026 | Feb 4, 2026 |
| VITL | Matthew Ohayer | Open market sell$513K | -0.3% | $27.87 | $513K | Feb 2, 2026 | Feb 4, 2026 |
| VITL | Matthew Ohayer | Open market sell$391K | -0.2% | $31.27 | $391K | Jan 2, 2026 | Jan 6, 2026 |
| VITL | Matthew Ohayer | Open market sell$380K | -0.2% | $30.43 | $380K | Jan 2, 2026 | Jan 6, 2026 |
| VITL | Matthew Ohayer | Open market sell$176K | -0.1% | $35.25 | $176K | Dec 15, 2025 | Dec 17, 2025 |
| VITL | Russell Diez-Canseco | Open market sell$587K | -2.5% | $35.05 | $587K | Dec 15, 2025 | Dec 17, 2025 |
| VITL | Matthew Ohayer | Open market sell$137K | -0.1% | $33.67 | $137K | Dec 1, 2025 | Dec 3, 2025 |
| VITL | Matthew Ohayer | Open market sell$692K | -0.3% | $33.07 | $692K | Dec 1, 2025 | Dec 3, 2025 |
| VITL | Matthew Ohayer | Open market sell$189K | -0.1% | $37.78 | $189K | Nov 4, 2025 | Nov 5, 2025 |
| VITL | Matthew Ohayer | Open market sell$116K | -0.1% | $32.35 | $116K | Nov 3, 2025 | Nov 5, 2025 |
| VITL | Matthew Ohayer | Open market sell$682K | -0.3% | $31.85 | $682K | Nov 3, 2025 | Nov 5, 2025 |
| VITL | Russell Diez-Canseco | Open market sell$197K | -0.7% | $44.72 | $197K | Oct 8, 2025 | Oct 10, 2025 |
| VITL | Russell Diez-Canseco | Open market sell$232K | -0.8% | $44.11 | $232K | Oct 8, 2025 | Oct 10, 2025 |