WILLIAMS SONOMA INC insider trading
WSM$242.25+3.55 (+1.49% today)
“Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.”
Insider Trading vs Stock Price
Insider Trading vs Stock Price data
Showing the 1Y range: Oct 6, 2025 to Oct 6, 2026. Price (+23.5%). 0 insider transactions plotted in this window as 0 markers; nearby trades of the same kind are grouped.
| Date | Category | Person | Role | Action | Amount | Change in holding |
|---|
Open market purchase
Open market sellNet dollar flow · Buy / Sell balance
PremiumQ2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Unlock quarterly net flowKey players
- LALaura Alber0.7535%
- DRDavid Randolph King0.099%
- MBMonica Bhargava0.0569%
- SAScott Arnold Dahnke0.034%
- JKJennifer Kellor0.0314%
- JHJeffrey Howie0.029%
- FDFrits D. van Paasschen0.0282%
- KYKaralyn Yearout0.0171%
- WJWilliam J. Ready0.0163%
- JBJeremy Brooks0.0095%
AI Activity Analysis
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Insider activity
Fromto
| Company | Insider / role | Action | ΔOwn | Avg price | Amount | ||
|---|---|---|---|---|---|---|---|
| WSM | Jeffrey Howie | Open market sell$56.6K | -0.7% | $224.42 | $56.6K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Jeffrey Howie | Open market sell$41.6K | -0.5% | $223.83 | $41.6K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Jeffrey Howie | Open market sell$141K | -1.8% | $222.53 | $141K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Jeffrey Howie | Open market sell$93.1K | -1.2% | $221.63 | $93.1K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Jeffrey Howie | Open market sell$79.8K | -1.0% | $220.56 | $79.8K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Jeffrey Howie | Open market sell$44.3K | -0.6% | $219.19 | $44.3K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Jeffrey Howie | Open market sell$87.9K | -1.1% | $218.12 | $87.9K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Jeffrey Howie | Open market sell$127K | -1.6% | $217.39 | $127K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Laura Alber | Open market sell$531K | -0.3% | $222.86 | $531K | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Laura Alber | Open market sell$2.58M | -1.3% | $222.24 | $2.58M | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Laura Alber | Open market sell$1.71M | -0.9% | $221.18 | $1.71M | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Laura Alber | Open market sell$1.89M | -0.9% | $220.48 | $1.89M | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Laura Alber | Open market sell$1.03M | -0.5% | $219.17 | $1.03M | Sep 16, 2026 | Sep 18, 2026 |
| WSM | Karalyn Yearout | Open market sell$129K | -2.5% | $246.39 | $129K | Aug 7, 2026 | Aug 10, 2026 |
| WSM | Karalyn Yearout | Open market sell$250K | -4.6% | $250.00 | $250K | Aug 4, 2026 | Aug 6, 2026 |
| WSM | Laura Alber | Open market sell$749K | -0.4% | $222.74 | $749K | Jul 15, 2026 | Jul 17, 2026 |
| WSM | Laura Alber | Open market sell$3.75M | -1.8% | $222.05 | $3.75M | Jul 15, 2026 | Jul 17, 2026 |
| WSM | Laura Alber | Open market sell$1.15M | -0.6% | $220.92 | $1.15M | Jul 15, 2026 | Jul 17, 2026 |
| WSM | Laura Alber | Open market sell$1.88M | -0.9% | $220.02 | $1.88M | Jul 15, 2026 | Jul 17, 2026 |
| WSM | Laura Alber | Open market sell$219K | -0.1% | $219.10 | $219K | Jul 15, 2026 | Jul 17, 2026 |
| WSM | Karalyn Yearout | Open market sell$254K | -4.9% | $228.49 | $254K | Jun 15, 2026 | Jun 16, 2026 |
| WSM | Karalyn Yearout | Open market sell$106K | -2.2% | $203.07 | $106K | Jun 8, 2026 | Jun 10, 2026 |
| WSM | Laura Alber | Open market sell$3M | -1.5% | $200.00 | $3M | May 27, 2026 | May 29, 2026 |
| WSM | Laura Alber | Open market sell$69.8K | 0.0% | $174.57 | $69.8K | May 14, 2026 | May 18, 2026 |
| WSM | Laura Alber | Open market sell$453K | -0.3% | $173.78 | $453K | May 14, 2026 | May 18, 2026 |
| WSM | Laura Alber | Open market sell$1.67M | -1.0% | $172.72 | $1.67M | May 14, 2026 | May 18, 2026 |
| WSM | Laura Alber | Open market sell$1.26M | -0.7% | $171.93 | $1.26M | May 14, 2026 | May 18, 2026 |
| WSM | Laura Alber | Open market sell$3M | -1.5% | $200.00 | $3M | Apr 17, 2026 | Apr 21, 2026 |
| WSM | Karalyn Yearout | Open market sell$293K | -6.1% | $192.88 | $293K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Karalyn Yearout | Open market sell$144K | -2.9% | $191.69 | $144K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$6.18K | -0.1% | $193.23 | $6.18K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$4.61K | -0.1% | $192.29 | $4.61K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$22.2K | -0.3% | $191.20 | $22.2K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$9.52K | -0.2% | $190.45 | $9.52K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$36.1K | -0.6% | $188.79 | $36.1K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$125K | -1.9% | $188.04 | $125K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$63.6K | -1.0% | $187.11 | $63.6K | Apr 8, 2026 | Apr 10, 2026 |
| WSM | Jeffrey Howie | Open market sell$203K | -3.1% | $183.11 | $203K | Mar 26, 2026 | Mar 27, 2026 |
| WSM | Jeffrey Howie | Open market sell$692K | -9.7% | $182.15 | $692K | Mar 26, 2026 | Mar 27, 2026 |
| WSM | Jeffrey Howie | Open market sell$746K | -9.5% | $181.22 | $746K | Mar 26, 2026 | Mar 27, 2026 |
| WSM | Jeffrey Howie | Open market sell$3.95M | -33.7% | $180.24 | $3.95M | Mar 26, 2026 | Mar 27, 2026 |
| WSM | Jeffrey Howie | Open market sell$314K | -2.6% | $179.37 | $314K | Mar 26, 2026 | Mar 27, 2026 |
| WSM | Laura Alber | Open market sell$240K | -0.2% | $185.54 | $240K | Mar 16, 2026 | Mar 18, 2026 |
| WSM | Laura Alber | Open market sell$706K | -0.5% | $184.65 | $706K | Mar 16, 2026 | Mar 18, 2026 |
| WSM | Laura Alber | Open market sell$330K | -0.2% | $183.70 | $330K | Mar 16, 2026 | Mar 18, 2026 |
| WSM | Laura Alber | Open market sell$1.45M | -1.0% | $182.61 | $1.45M | Mar 16, 2026 | Mar 18, 2026 |
| WSM | Laura Alber | Open market sell$938K | -0.6% | $181.66 | $938K | Mar 16, 2026 | Mar 18, 2026 |
| WSM | Laura Alber | Open market sell$2.03M | -1.2% | $208.33 | $2.03M | Jan 15, 2026 | Jan 16, 2026 |
| WSM | Laura Alber | Open market sell$2.43M | -1.4% | $207.85 | $2.43M | Jan 15, 2026 | Jan 16, 2026 |
| WSM | Laura Alber | Open market sell$1.2M | -0.7% | $206.84 | $1.2M | Jan 15, 2026 | Jan 16, 2026 |