BREAD FINANCIAL HOLDINGS, INC. insider trading
BFH$98.05+1.11 (+1.15%)
“Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.”
Insider Trading vs Stock Price
Insider Trading vs Stock Price data
Showing the 1Y range: Oct 2, 2025 to Oct 2, 2026. Price (+77.8%). 0 insider transactions plotted in this window as 0 markers; nearby trades of the same kind are grouped.
| Date | Category | Person | Role | Action | Amount | Change in holding |
|---|
Open market purchase
Open market sellNet dollar flow · Buy / Sell balance
PremiumQ2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Unlock quarterly net flowKey players
- RJRalph J. Andretta1.5155%
- VEValerie E. Greer0.4044%
- PSPerry S. Beberman0.3698%
- JLJoseph L. Motes III0.3374%
- TMTammy M. McConnaughey0.321%
- ASAllegra S. Driscoll0.1582%
- JCJohn C. Gerspach0.1447%
- JBJonathan Bryan Campbell0.1012%
- LALaurie Anne Tucker0.0923%
- RHRoger H. Ballou0.0783%
AI Activity Analysis
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Insider activity
Fromto
| Company | Insider / role | Action | ΔOwn | Avg price | Amount | ||
|---|---|---|---|---|---|---|---|
| BFH | Dennis James McCarthy | Open market purchase$1.72K | +0.1% | $108.14 | $1.72K | Sep 14, 2026 | Sep 16, 2026 |
| BFH | Praniti Lakhwara | Open market sell$297K | -38.6% | $106.12 | $297K | Jul 28, 2026 | Jul 29, 2026 |
| BFH | Ralph J. Andretta | Open market sell$89.6K | -0.2% | $89.57 | $89.6K | May 29, 2026 | Jun 1, 2026 |
| BFH | Ralph J. Andretta | Open market sell$1.11M | -2.1% | $89.17 | $1.11M | May 29, 2026 | Jun 1, 2026 |
| BFH | Ralph J. Andretta | Open market sell$132K | -0.3% | $88.23 | $132K | May 29, 2026 | Jun 1, 2026 |
| BFH | John J. Fawcett | Open market purchase$60.3K | +6.8% | $86.43 | $60.3K | May 21, 2026 | May 22, 2026 |
| BFH | Roger H. Ballou | Open market sell$875K | -24.4% | $90.32 | $875K | Apr 24, 2026 | Apr 27, 2026 |