BREAD FINANCIAL HOLDINGS, INC.

BFHNYSE

$98.05+1.11 (+1.15%)as of Oct 2, 2026

Legend

Insider buy

Insider sell

Congress buy

Congress sell

Hedge Funds
bought vs soldGreener markers show more buyers; redder markers show more sellers.

Company share activityNet buybacksNo changeNet dilution

Marker size reflects transaction size.

Insider buy
Insider sell
Congress buy
Congress sell
Hedge Funds bought vs sold

Share activityNet buybacksNo changeNet dilution

Marker size reflects transaction size. Greener fund markers mean more buyers.

Insider Buy
Insider Sell
Congress Buy
Congress Sell
Hedge funds bought vs sold
BuybackNo changeNet dilution

BREAD FINANCIAL HOLDINGS, INC. price and activity chart data

Showing the 1Y range: Oct 2, 2025 to Oct 2, 2026. Price (+77.8%). 0 insider or congressional trades plotted in this window as 0 markers; nearby trades of the same kind are grouped.

Transactions plotted on the price chart
Date	Category	Person	Role	Action	Amount	Change in holding

Largest institutional holders

13F · Q2 2026

Fund	% of company held	Value	% of portfolio	Quarterly activity
BlackRock, Inc.	10.05%	$421M	0.01%	Not reported
Dimensional Fund Advisors LP	7.99%	$335M	0.06%	Not reported
Vanguard Portfolio Management LLC	6.77%	$284M	0.01%	Not reported
American Century Companies Inc	4.63%	$194M	0.09%	Not reported
Vanguard Capital Management LLC	4.54%	$190M	0.00%	Not reported
State Street Corp	4.35%	$182M	0.01%	Not reported
Allianz Asset Management GmbH	3.60%	$145M	0.13%	Not reported
Turtle Creek Asset Management Inc.	3.39%	$142M	5.55%	Reduce 46.10%
Geode Capital Management, LLC	2.93%	$123M	0.01%	Not reported
Arrowstreet Capital, Limited Partnership	2.70%	$113M	0.05%	Not reported
Jacobs Levy Equity Management, Inc	1.99%	$83.4M	0.30%	Not reported
Goldman Sachs Group Inc	1.97%	$82.6M	0.01%	Not reported
Charles Schwab Investment Management Inc	1.58%	$66.4M	0.01%	Not reported
Bank of America Corp	1.57%	$65.8M	0.00%	Not reported
Nomura Asset Management International Inc.	1.51%	$63.2M	0.09%	Reduce 17.67%
Morgan Stanley	1.46%	$61.2M	0.00%	Not reported
LSV Asset Management	1.36%	$57.1M	0.10%	Add 23.88%
Northern Trust Corp	1.35%	$56.5M	0.01%	Not reported
Wellington Management Group LLP	1.29%	$54M	0.01%	Reduce 39.82%
Neuberger Berman Group LLC	1.21%	$50.9M	0.03%	Not reported
Empowered Funds, LLC	1.19%	$50.1M	0.26%	Add 139.19%
Principal Financial Group Inc	1.02%	$42.9M	0.02%	Not reported
Bank of New York Mellon Corp	0.94%	$39.5M	0.01%	Not reported
Pzena Investment Management LLC	0.85%	$35.5M	0.10%	Reduce 46.64%
UBS Group AG	0.83%	$34.7M	0.00%	Not reported
Millennium Management LLC	0.79%	$33.1M	0.01%	Not reported
Bridgeway Capital Management, LLC	0.78%	$32.9M	0.58%	Not reported
Nuveen, LLC	0.70%	$29.4M	0.01%	Not reported
Vanguard Fiduciary Trust Co	0.69%	$28.9M	0.01%	Not reported
Invesco Ltd.	0.67%	$28.2M	0.00%	Not reported
Public Sector Pension Investment Board	0.67%	$28M	0.07%	Reduce 9.04%
Storebrand Asset Management As	0.58%	$24.2M	0.06%	Add 4.68%
Panagora Asset Management Inc	0.56%	$23.4M	0.07%	Not reported
JPMorgan Chase & Co	0.52%	$22.1M	0.00%	Not reported
Wells Fargo & Company	0.50%	$20.9M	0.00%	Not reported
Prudential Financial Inc	0.49%	$20.7M	0.02%	Not reported
Schroder Investment Management Group	0.49%	$20.7M	0.01%	Add 37.54%
AQR Capital Management LLC	0.48%	$20M	0.01%	Not reported
Ameriprise Financial Inc	0.45%	$18.7M	0.00%	Not reported
Capital Fund Management S.A.	0.41%	$17.3M	0.08%	Add 26.28%
Basswood Capital Management, L.L.C.	0.41%	$17.2M	0.68%	Not reported
Assetmark, Inc	0.41%	$17.1M	0.03%	Reduce 0.56%
Hotchkis & Wiley Capital Management LLC	0.37%	$15.4M	0.04%	Reduce 22.08%
Hudson Bay Capital Management LP	0.35%	$14.8M	0.04%	Not reported
Hillsdale Investment Management Inc.	0.35%	$14.8M	0.34%	Not reported
Miller Value Partners, LLC	0.34%	$14.4M	3.40%	Reduce 31.44%
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	0.32%	$13.3M	0.00%	Not reported
Russell Investments Group, Ltd.	0.32%	$13.3M	0.01%	Not reported
Edgestream Partners, L.P.	0.29%	$12M	0.36%	Add 220.86%
Victory Capital Management Inc	0.28%	$11.9M	0.01%	Not reported

50 of 394 holders

Activity score

Premium

100

WEAK

STRONG

Unlock

AI Activity Analysis

Premium

Coming soonAI reads of insider, institutional and company activity will appear here for Premium accounts.

Historical Activity Patterns

Premium

Historical Activity PatternsHistorical periods where multiple activity categories converged, with subsequent market performance shown for context.Unlock