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ServiceNow, Inc. insider trading

NOWNYSE
$134.38-3.38 (-2.45%)as of Oct 2, 2026

“Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.” — Peter Lynch

Insider Trading vs Stock Price

Insider Trading vs Stock Price data

Showing the 1Y range: Oct 2, 2025 to Oct 2, 2026. Price (-26.2%). 0 insider transactions plotted in this window as 0 markers; nearby trades of the same kind are grouped.

Transactions plotted on the price chart
DateCategoryPersonRoleActionAmountChange in holding
Open market purchase
Open market sell
Marker size reflects transaction size.

Net dollar flow · Buy / Sell balance

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Key players

  • FBFrederic B. LuddyDirector0.0748%of company
  • WRWilliam R. McDermottChairman & CEO0.0202%of company
  • JAJeffrey A. MillerDirector0.0199%of company
  • GMGina MastantuonoPresident and CFO0.0106%of company
  • AZAmit ZaveryPresident, CPO and COO0.0083%of company
  • PEPaul Edward ChamberlainDirector0.0043%of company
  • AMAnita M. SandsDirector0.0032%of company
  • JPJacqueline P. CanneyChief People & AI Enblmt. Off.0.0029%of company
  • RSRussell S. ElmerOfficer0.0028%of company
  • PJPaul John SmithPres., Global Cust.& Field Ops0.0025%of company

AI Activity Analysis

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Insider activity

Fromto
CompanyInsider / roleActionΔOwnAvg priceAmount
NOWPaul FippsPresident, Global Customer OpsOpen market sell$301K-10.0%$147.87$301KAug 31, 2026Sep 1, 2026
NOWJacqueline P. CanneyChief People & AI Enblmt. Off.Open market sell$1.08M-20.7%$138.00$1.08MAug 28, 2026Sep 1, 2026
NOWPaul Edward ChamberlainDirectorOpen market sell$366K-5.8%$135.50$366KAug 27, 2026Aug 31, 2026
NOWPaul Edward ChamberlainDirectorOpen market sell$188K-3.1%$125.60$188KAug 13, 2026Aug 17, 2026
NOWTeresa BriggsDirectorOpen market sell$173K-12.7%$108.70$173KMay 28, 2026Jun 1, 2026
NOWPaul FippsPresident, Global Customer OpsOpen market sell$103K-8.0%$98.51$103KMay 18, 2026May 18, 2026
NOWPaul Edward ChamberlainDirectorOpen market sell$131K-3.2%$87.23$131KMay 14, 2026May 18, 2026
NOWAnita M. SandsDirectorOpen market sell$1.48M-35.3%$90.14$1.48MMay 14, 2026May 18, 2026
NOWPaul FippsPresident, Global Customer OpsOpen market sell$13.7K-1.8%$90.47$13.7KMay 8, 2026May 12, 2026
NOWJacqueline P. CanneyChief People & AI Enblmt. Off.Open market sell$800K-23.2%$89.60$800KApr 24, 2026Apr 28, 2026
NOWWilliam R. McDermottChairman & CEOOpen market purchase$5300.0%$105.96$530Feb 27, 2026Mar 2, 2026
NOWWilliam R. McDermottChairman & CEOOpen market purchase$3M+18.6%$104.60$3MFeb 27, 2026Mar 2, 2026
NOWPaul FippsPresident, Global Customer OpsOpen market sell$376K-31.4%$101.77$376KFeb 23, 2026Feb 25, 2026
NOWPaul FippsPresident, Global Customer OpsOpen market sell$1.02M-45.1%$105.93$1.02MFeb 18, 2026Feb 19, 2026
NOWKevin Thomas McBridePrincipal Accounting OfficerOpen market sell$148K-5.1%$105.71$148KFeb 13, 2026Feb 13, 2026
NOWPaul Edward ChamberlainDirectorOpen market sell$152K-3.1%$101.17$152KFeb 12, 2026Feb 13, 2026
NOWGina MastantuonoPresident and CFOOpen market sell$353K-3.3%$850.00$353KDec 5, 2025Dec 9, 2025
NOWLawrence JacksonDirectorOpen market sell$215K-45.1%$810.22$215KNov 28, 2025Dec 2, 2025
NOWPaul Edward ChamberlainDirectorOpen market sell$242K-3.0%$808.00$242KNov 28, 2025Dec 2, 2025
NOWGina MastantuonoPresident and CFOOpen market sell$337K-3.2%$808.00$337KNov 28, 2025Dec 2, 2025
NOWNicholas TzitzonVice ChairmanOpen market sell$432K-14.8%$827.08$432KNov 18, 2025Nov 19, 2025
NOWPaul FippsPresident, Global Customer OpsOpen market sell$249K-36.1%$817.55$249KNov 18, 2025Nov 19, 2025
NOWJacqueline P. CanneyChief People & AI Enblmt. Off.Open market sell$77.7K-3.0%$827.08$77.7KNov 18, 2025Nov 19, 2025
NOWRussell S. ElmerGeneral CounselOpen market sell$67K-1.8%$827.08$67KNov 18, 2025Nov 19, 2025
NOWJacqueline P. CanneyChief People & AI Enblmt. Off.Open market sell$56.3K-2.1%$852.38$56.3KNov 13, 2025Nov 14, 2025
NOWRussell S. ElmerGeneral CounselOpen market sell$52.8K-1.4%$852.38$52.8KNov 13, 2025Nov 14, 2025
NOWJacqueline P. CanneyChief People & AI Enblmt. Off.Open market sell$222K-7.8%$863.86$222KNov 10, 2025Nov 12, 2025
NOWRussell S. ElmerGeneral CounselOpen market sell$165K-4.2%$863.86$165KNov 10, 2025Nov 12, 2025
End of history · 28 transactions
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