Purple Innovation, Inc. insider trading

PRPLNASDAQ

$2.18+0.08 (+3.81% today)

“Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.” — Peter Lynch

Insider Trading vs Stock Price data

Showing the 1Y range: Oct 6, 2025 to Oct 5, 2026. Price (-90.9%). 0 insider transactions plotted in this window as 0 markers; nearby trades of the same kind are grouped.

Transactions plotted on the price chart
Date	Category	Person	Role	Action	Amount	Change in holding

Open market purchase

Open market sell

Marker size reflects transaction size.

Net dollar flow · Buy / Sell balance

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Key players

DSDouglas Scott PetersonDirector5.9221%of company
RDRobert DeMartiniChief Executive Officer0.8977%of company
ESEric Scott HaynorChief Operating Officer0.2396%of company
JLJeffrey Layne HutchingsChief Innovation Officer0.0891%of company
TETodd E. VogensenChief Financial Officer0.0877%of company
JRJack RoddyChief People Officer0.0789%of company
JSJeffery Scott KerbyChief of Owned Retail0.0704%of company
RGRobert Gerard LucianChief Financial Officer0.0551%of company
GTGeorge Turner UlrichPrincipal Accounting Officer0.0377%of company
TMTricia McDermott ThompkinsChief Legal Officer0.0237%of company

AI Activity Analysis

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Insider activity

Fromto

Company	Insider / role	Action	ΔOwn	Avg price	Amount
PRPL	Robert Gerard LucianChief Financial Officer	Open market purchase$29.4K	Not reported	$0.49	$29.4K	May 4, 2026	May 6, 2026

End of history · 1 transactions