Purple Innovation, Inc.

PRPLNASDAQ

$2.18+0.08 (+3.81% today)

Legend

Insider buy

Insider sell

Congress buy

Congress sell

Hedge Funds
bought vs soldGreener markers show more buyers; redder markers show more sellers.

Company share activityNet buybacksNo changeNet dilution

Marker size reflects transaction size.

Insider buy
Insider sell
Congress buy
Congress sell
Hedge Funds bought vs sold

Share activityNet buybacksNo changeNet dilution

Marker size reflects transaction size. Greener fund markers mean more buyers.

Insider Buy
Insider Sell
Congress Buy
Congress Sell
Hedge funds bought vs sold
BuybackNo changeNet dilution

Purple Innovation, Inc. price and activity chart data

Showing the 1Y range: Oct 6, 2025 to Oct 5, 2026. Price (-90.9%). 0 insider or congressional trades plotted in this window as 0 markers; nearby trades of the same kind are grouped.

Transactions plotted on the price chart
Date	Category	Person	Role	Action	Amount	Change in holding

Largest institutional holders

13F · Q2 2026

Fund	% of company held	Value	% of portfolio	Quarterly activity
Coliseum Capital Management, LLC	293.03%	$16.7M	1.44%	Not reported
Wasatch Advisors LP	31.72%	$1.81M	0.01%	Not reported
Vanguard Capital Management LLC	13.82%	$789K	0.00%	Not reported
BlackRock, Inc.	6.54%	$373K	0.00%	Not reported
Dynamic Advisor Solutions LLC	4.70%	$269K	0.01%	Not reported
Millennium Management LLC	4.55%	$260K	0.00%	Not reported
Geode Capital Management, LLC	3.86%	$221K	0.00%	Not reported
Jacobs Levy Equity Management, Inc	3.80%	$217K	0.00%	Not reported
Shay Capital LLC	2.32%	$133K	0.01%	Not reported
Crumly & Associates Inc.	2.08%	$119K	0.02%	Add 14.11%
Goldman Sachs Group Inc	1.98%	$113K	0.00%	Not reported
Vanguard Fiduciary Trust Co	1.93%	$110K	0.00%	Not reported
Anson Funds Management LP	1.88%	$107K	0.01%	Not reported
Charles Schwab Investment Management Inc	1.77%	$101K	0.00%	Not reported
Stratos Wealth Partners, LTD.	1.71%	$97.7K	0.00%	Add 0.15%
State Street Corp	1.63%	$92.8K	0.00%	Not reported
UBS Group AG	0.98%	$55.8K	0.00%	Not reported
Tudor Investment Corp Et Al	0.94%	$53.8K	0.00%	Not reported
Divisadero Street Capital Management, LP	0.87%	$49.5K	0.00%	Not reported
Northern Trust Corp	0.86%	$48.9K	0.00%	Not reported
MML Investors Services, LLC	0.81%	$46.1K	0.00%	Reduce 2.24%
Qube Research & Technologies Ltd	0.74%	$42.3K	0.00%	Not reported
Midwest Financial Group LLC	0.72%	$41.1K	0.01%	Not reported
LPL Financial LLC	0.63%	$35.7K	0.00%	Not reported
B.O.S.S. Retirement Advisors, LLC	0.52%	$29.6K	0.01%	Not reported
Bridgeway Capital Management, LLC	0.47%	$26.8K	0.00%	Not reported
Gsa Capital Partners LLP	0.46%	$26K	0.00%	Not reported
Simplex Trading, LLC	0.37%	$21.3K	0.00%	Not reported
MAI Capital Management	0.31%	$17.9K	0.00%	Not reported
Renaissance Technologies LLC	0.27%	$15.5K	0.00%	Not reported
Vanguard Global Advisers, LLC	0.19%	$10.7K	0.00%	Not reported
Legacy Wealth Managment, LLC	0.18%	$10.2K	0.00%	Reduce 50.31%
Caprock Group, LLC	0.17%	$9.79K	0.00%	Not reported
DAVENPORT & Co LLC	0.16%	$8.93K	0.00%	Not reported
XTX Topco Ltd	0.15%	$8.46K	0.00%	Not reported
Cottage Street Advisors LLC	0.09%	$5.11K	0.00%	Not reported
Plan Group Financial, LLC	0.08%	$4.64K	0.00%	Not reported
Kestra Private Wealth Services, LLC	0.07%	$3.84K	0.00%	New Not reported
Tower Research Capital LLC (TRC)	0.07%	$3.74K	0.00%	Not reported
Kesler, Norman & Wride, LLC	0.06%	$3.58K	0.00%	Not reported
Sterling Investment Counsel, LLC	0.06%	$3.57K	0.00%	Not reported
Seros Financial, LLC	0.06%	$3.57K	0.00%	Not reported
Osaic Holdings, Inc.	0.06%	$3.29K	0.00%	Not reported
Crewe Advisors LLC	0.06%	$3.16K	0.00%	Not reported
JPMorgan Chase & Co	0.05%	$3.17K	0.00%	Not reported
Jones Financial Companies LLLP	0.01%	$780	0.00%	Not reported
Optiver Holding B.V.	0.01%	$569	0.00%	Not reported
Morgan Stanley	0.01%	$525	0.00%	Not reported
IFP Advisors, Inc	0.01%	$301	0.00%	Not reported
Armstrong Advisory Group, Inc	0.00%	$179	0.00%	New Not reported

50 of 59 holders

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